Untamed, one of Europe’s fastest-growing direct-to-consumer pet-food brands, is thrilled to announce its first UK supermarket listings. Launched online in 2019 and already having delivered more than 50 million tins to cats across the UK, Untamed is landing in Sainsbury’s and Tesco stores nationwide now, with Co-op to follow shortly.
This on-shelf debut introduces a retail-exclusive range that brings a real value trade up opportunity for the category. Untamed believes every little predator deserves a meal worthy of its heritage: 95% real meat and natural broth, no grains or fillers, earning an “Excellent” Trustpilot rating from thousands of five-star reviews. Untamed is proud to partner with the UK’s leading grocers, making it easier than ever for cat lovers to serve a truly mighty meal.
Sainsbury’s, Tesco and Co-Op will list single tin (75g) SKUs including:
- Chicken Breast in Gravy
- Wild Tuna in Gravy
- Chicken Breast in Jelly
- Wild Tuna in Jelly
Single tin RRP: £1.40.
Sainsbury’s and Tesco will also list four multipacks (6 x 75g) including:
- Chicken in Gravy Selection Box (2x Chicken Breast in Gravy, 2x Chicken Breast with Ham in Gravy, 2x Chicken Breast with Beef in Gravy)
- Fish in Gravy Selection Box (2x Wild Tuna in Gravy, 2x Ocean-Fresh Fish in Gravy, 1x Shrimp Topped Tuna in Gravy, 1x Wild Tuna with Salmon in Gravy)
- Chicken in Jelly Selection Box (2x Chicken Breast in Jelly, 2x Chicken Breast with Duck in Jelly, 2x Chicken Breast with Beef in Jelly)
- Fish in Jelly Selection Box (2x Wild Tuna in Jelly, 2x Ocean-fresh Fish in Jelly, 1x Wild Tuna With Salmon in Jelly, 1x Shrimp Topped Tuna in Jelly)
Multipack RRP: £8.
The listings will be supported by significant marketing activity including ongoing, nationwide sampling, multimedia advertising, social media, PR and much more. In addition, there will also be some exciting and disruptive in store promotions and shopper offers, boosting consumer awareness amongst cat parents, and helping to drive sales and repeat purchases across all retailers.
Mike Cutter, Head of Retail, Untamed comments:“We’re delighted to bring Untamed to the shelves of Sainsbury’s, Tesco, and Co-Op. Retail is an incredibly competitive space, and we’ve loved working with our brilliant buying & merchandising teams to make space for a challenger brand like ours to shine on shelf.
Seeing Untamed land on the shelves across the country is a huge moment for our team! What began on our founder’s kitchen counters, turned into a DTC growth story in 2019 and is now rolling out to stores nationwide – and that’s just the beginning. We are here with a vision for category growth in pet, bringing brilliant products to market, supported by impactful marketing and meaningful in-store activation to support our retail partners every step of the way.
Get Untamed onto your shelves – it may cause wild delight!”
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