KP Snacks today announces the launch of KP Signature – a brand new sub-range of rich, roasted jumbo cashew nuts from the UK’s number one Nut brand[1]. Seasoned to perfection to enhance the natural taste of the cashews, the range features two delicious flavours: Sea Salt & Rosemary and Smoked Chilli & Red Pepper.
Launching in stores from August, the new products are available in a 90g pack. The Sea Salt & Rosemary cashews deliver a familiar but elevated flavour profile, and pair perfectly with a gin and tonic. Meanwhile, Smoked Chilli & Red Pepper adds smoky notes to enhance the chilli flavour.
The new sub-range from KP caters to consumer demand for great-tasting treats when relaxing with friends and family and offers an ideal choice for more special snacking occasions. Delivering high-quality, ethically sourced* jumbo cashews in popular flavours, the new range is perfectly positioned to disrupt and grow the Cashew segment.
Rachel Horrell, Senior Brand Manager, KP Snacks, says: “As the market leader in Nuts, we are delighted to excite and reinvigorate the segment with the launch of our brand new KP Signature range. The Nuts segment is growing ahead of the overall CSN category and we are tapping into this with a delicious, high-quality sub-range that caters to moments where consumers want to relax and unwind with a special treat. The launch is perfectly positioned to attract new shoppers to the segment, driving category growth.”
The KP Signature range is launching in Co-op from August, followed by Sainsbury’s, Asda, Tesco and Morrisons. Each 90g pack has an RRP of £3.50.
At more than four times the size of the nearest branded competitor, KP Nuts is the UK’s number one nut brand[2], trusted and recognised by shoppers. The brand is worth £103.2m and growing in value at +3.8%[3].
* KP Signature cashews are sourced through the Honest Cashew ethical sourcing initiative, led by KP Snacks’ parent company, Intersnack Group. This programme aims to drive positive change in the cashew sector by building a more transparent supply chain, promoting safe working conditions, and ensuring fair pay for workers. Read more at https://www.honest-cashew.com/
[1] Nielsen IQ, Total Coverage, Total Value MAT 14.06.25
[2] Nielsen IQ, Total Coverage, Total Value MAT 14.06.25
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