Veno’s – the leading cough medicine brand in independent grocery – is back on TV for the first time in a decade as new owners Forest Laboratories, in partnership with Ceuta Healthcare reveal their ATL plans for the brand.
The new TV commercial will make its debut on 5th December and air for two months nationwide on ITV 1, with creative that builds on the brand’s strong heritage and suitability for the family. The humorous 10 second execution shows a parrot being buffeted around by a man’s cough. Fortunately for both man and parrot the man’s partner reaches for Veno’s and the parrot squawks ‘She knows …now he knows’. The voice over goes on to say ‘For chesty, dry and tickly coughs there’s … ‘ with the parrot finishing the sentence with a triumphant ‘Veno’s!’
Commenting, Clare Young Group Marketing Manager, Forest says: ‘Veno’s has been a household name for over 100 years and yet it still resonates with consumers today. This campaign, which will build on its success to date and breathe new life into the brand, marks a new focus on Veno’s and a commitment by Forest and Ceuta to foster future growth.”
Veno’s Expectorant: for chesty coughs (for the symptomatic relief of coughs, including bronchial cough, and chesty catarrh, particularly associated with colds and flu) NB not for children under the age of 12. Always read the label
Veno’s Honey & Lemon: for tickly coughs (for the symptomatic relief of tickly coughs and sore throats). Suitable for children from 2 yrs +. Always read the label
Veno’s Cough Syrup: for dry coughs (for the symptomatic relief of sore throat and unproductive cough in minor respiratory tract infections). Suitable for children from 3 yrs +.
All variants are non-drowsy. Always read the label.
Tel: 0844 2436661