Tropicana is bringing extra sparkle to the nation’s breakfast tables this Christmas with the launch of its limited-edition festive packs, designed to spread cheer (and great taste) from pre-Christmas breakfasts right through to New Year’s brunch.
Available across the UK, the new festive designs will feature on Tropicana’s 900ml and 1.5L cartons of much-loved classics: Smooth Orange, Original Orange with Juicy Bits, Tropical Fruits, Orange & Mango, Orchard Apple and the wonderfully indulgent Extra Pulpy Orange with More Juicy Bits.
The festive celebration continues across 500ml cartons of Smooth Orange and Original Orange with Bits, as well as 250ml single-serve bottles of Smooth Orange and Orchard Apple, which are also available at McDonald’s.
“Consumers love the novelty of seasonal products and research by Journal of Open Innovation shows that 56% buy limited-edition products at least four times per year*,” said Caroline Wilding, Marketing Director, Tropiana Brands Group.
“Additionally, Research from Bank of England also shows that 29% of consumers spend more during the festive period versus a typical month**, so what better than to provide shoppers with an incentive to trade up within the juice category by bringing some festive cheer to our packaging.”
“Not only is Tropicana the Most Trusted Juice Brand voted for by UK shoppers***, but our orange juice has continuously been voted the best-tasting juice****, which makes the range the perfect purchase in the lead up to Christmas and New Year when people are looking for something special,” she continued.
Committed to delivering the best-tasting, highest-quality fruit juice, Tropicana handpicks its oranges at the ideal moment for optimum flavour and squeezes them within 24 hours of harvest to lock in freshness and taste.
The festive packs are available now until the end of the year across grocery, wholesale and at McDonald’s restaurants.
*Journal of Open Innovation, 2020
**Bank of England, 2024
***BrandSpark survey, 2024
**** The New Fieldwork Company, Feb 2024
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