2026 sees the eagerly anticipated unveiling of the Pott’s Partnership’s chef-prepped sauces in sustainable aluminium cans, a left-field move inspired by deep-rooted ethical commitments and head turning designs 1st inspired by the UK’s avant-garde craft beer movement.
With their stocks and gravies being major beneficiaries of the transition to 100% recyclable aluminium cans back in 2020; a move affectionately referred to as ‘chaos packaging’ by the UK’s foodie press; the Potts’ Partnership took the inevitable decision in late 2025 to extend the far-reaching identity overhaul to its artisanal chef-led sauces, but this time with a bold, ‘kitchen couture’ twist.
Celebrating every leading World Cuisine from Indian and Mediterranean to South America and SE Asia, the Potts’ family business was keen to escape the everyday drudgery perceptions that surrounds so many ambient larder essentials by commissioning This Way Up to create some vibrant, on-shelf presence for their restaurant-quality range geared at inspiring home cooking, flavour obsessives.
According to Company spokesperson, Ian Butt, ‘Sustainable thinking is a key strand of this Wiltshire business’s wider range agenda as growing numbers of shoppers seek to anchor their food choices responsibly, whilst at the same time craving a generous dash of theatre within the top-drawer cooking sauce fixture.’
The Potts Partnership is a leading voice within the UK’s increasingly vocal movement to look beyond pedestrian cooking sauces, stocks, marinades and gravies
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