Forward-thinking flavour innovator and licensed brand developer The Flava People has expanded its senior technical and commercial capabilities with three new strategic appointments reinforcing the company’s commitment to innovation, retailer partnership and category leading flavour solutions.
Alex Yem has been appointed Head of Technical and is responsible for setting and leading The Flava People’s strategic food safety, quality and compliance agenda. Alex’s role sits at the intersection of technical governance and commercial ambition, ensuring the business can deliver new products, channels and customers at pace while maintaining the highest standards of safety, legality and retailer trust. He will report into Charlie Dixon, Chief Operating officer.
Yem joins from plant based food brand THIS, where he was Senior Technical Manager, leading the technical agenda across food safety, quality and compliance in a fast-paced manufacturing environment.
Commenting on his appointment Yem said: “The Flava People is entering a really dynamic period and I’m delighted to be joining such an innovative business at a time when technical excellence is so central to the company’s growth plans. I look forward to working with the team to help accelerate progress in this area, helping the business to deliver top quality products for consumers and customers across the UK.”
In March, The Flava People also welcomed Gareth Jones as National Account Manager – B2B. Jones has been appointed to drive growth across B2B manufacturers. His focus includes supporting own-label listings across chilled and frozen, collaborating with manufacturers and development chefs on bespoke sauces, marinades and flavour systems and expanding the company’s footprint with butchers, restaurant groups and pub chains.
Jones brings extensive commercial experience from his previous roles at Authenticate/Ideagen, Tilda and Cranswick, spanning sales leadership, client growth and national account management across ingredients, foodservice and manufacturing.
Completing the trio of new appointments, Georgia Carter has joined The Flava People as National Account Manager, focusing on managing retail and further strengthening the commercial team as the business continues to expand its footprint across retail, manufacturing and foodservice.
Carter brings with her valuable experience from previous commercial roles within the food industry, most recently at Zertus UK & Ireland. Her background gives her a strong understanding of customer needs across both operational detail and long-term strategic planning, making her a valued addition to the growing commercial team.
Scott Dixon, Managing Director of The Flava People, comments:
“We’re entering an exciting phase of growth, and bringing in talent like Alex, Gareth and Georgia ensures we can continue to innovate at pace while supporting our customers with the highest level of technical and commercial expertise. Their combined experience will be instrumental as we build the next chapter of The Flava People.”
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