In celebration of World Sight Day, Tesco and Be My Eyes, the world’s leading Customer Accessibility Management platform for people who are blind or partially sighted, today announced a six-month pilot partnership, to enhance in-store accessibility for customers with sight loss. Through the collaboration, Be My Eyes users will be able to connect directly with Tesco colleagues via the app to receive personalised visual assistance while shopping.
With thousands of stores across the UK, Tesco is the first major supermarket in Europe to join Be My Eyes in offering on-demand support for blind and partially sighted customers. This pilot combines Tesco’s commitment to inclusive customer service with Be My Eyes’ award-winning technology.
Through Be My Eyes, blind and partially sighted Tesco customers can identify products on the shelf and confirm correct sizes, variants or expiry dates, verify special Clubcard offers, promotions and rewards, receive assistance with self-service checkouts, and request immediate support from customer service teams in real time.
This six-month pilot will integrate Be My Eyes into Tesco’s in-store support services, ensuring that blind and partially sighted customers can shop with greater confidence, independence and ease.
Russell Price, Chair of Disability Network at Tesco, said:“Everyone is welcome at Tesco, and with Be My Eyes, we can help support visually impaired customers by connecting them with a Tesco colleague for live, in-store support using a simple video call. This trial, launching on World Sight Day, aims to help make shopping at Tesco even more welcoming and accessible for our blind or partially sighted customers, even when shopping independently.”
Mike Buckley, CEO of Be My Eyes, said:“Our mission at Be My Eyes has always been to make the world more accessible for people who are blind or partially sighted. By joining forces with Tesco, we’re making everyday shopping not just more convenient, but more inclusive for thousands of people in the UK who deserve equal access to essential services.”
This initiative reflects both companies’ commitment to ensuring that retail is accessible to everyone, demonstrating how technology can enhance the shopping experience, and marking an important step towards building a more inclusive retail environment across the UK and beyond.
Additionally, this World Sight Day, Tesco are also launching a new accessibility feature on all self-service checkouts. This will allow customers to further adjust the colour contrast and text size to suit their needs by simply tapping the accessibility button to switch to a high contrast mode or larger text for easier reading.
For more information about Be My Eyes and its accessibility initiatives, visit https://www.bemyeyes.com/business/
Comments are closed.