Tesco is giving shoppers a January boost with the launch of a bold commitment to keep prices low on thousands of products from some of the nation’s most-loved brands.
Weetabix, Fairy Original Liquid, Heinz Baked Beans and PG Tips teabags are among more than 3,000* branded products that will have their prices kept consistently low as part of Tesco’s new Everyday Low Prices scheme that launches today.
The scale of this move is a significant step on, with nearly three times more brands included in Tesco’s commitment to giving customers reassurance on consistently low prices, week in, week out. This is in addition to Tesco’s existing Aldi Price Match on more than 650 lines and over 10,000 Clubcard Prices, underlining Tesco’s commitment to delivering great value for shoppers.
Tesco has marked the launch with new research exploring how much UK households value the brands they love most. The findings highlight the strength of brand loyalty across the country with almost two thirds of shoppers (64%) saying they could name at least one brand they would never consider swapping, while nearly a third (31%) said they could think of several.
When asked to name their favourite branded items from a list of 50 famous supermarket products the top five spots went to Coca Cola, Cadbury’s Hot Chocolate, Fairy Original liquid, Branston Pickle and Heinz Baked Beans.
And when asked if people in their household would notice if they swapped their most-loved product, 63% of all respondents, and three-quarters of 25 to 34-year-olds said they would. Those in Northern Ireland were most likely to say their household would notice (72%) compared to 53% in Wales.
More than 70% of those questioned also said that having a good selection of branded products was an important factor in their choice of where to shop, with 79% of 25 to 34-year-olds saying it was important to them.
In a nod to Tesco’s long history of delivering great value for customers, Everyday Low Prices’ new red logo will be accompanied by the return of the iconic blue and white stripes that symbolise value at Tesco. The retro stripes, that have been brought up to date with a modern twist, will be front and centre of a major marketing campaign highlighting the low prices available on leading branded products.
Our most-loved brands don’t just have a place in our shopping baskets – they hold a genuine place in the nation’s heart. That’s why we’re committed to keeping prices consistently low on thousands of branded products through our new Everyday Low Prices.
“So, whether you can’t live without Heinz Baked Beans, PG Tips teabags or Fairy Washing Up Liquid – customers can be sure that they are getting consistent great Tesco value on the branded items they love to put in their trollies week after week.
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