Product of the Year 2026 winners revealed
The winners of Product of the Year 2026 were unveiled during a glamorous ceremony in London’s Quaglino’s hosted by broadcaster and writer, Claudia Winkleman. Widely known for celebrating the most innovative products on the UK market as voted for by 8,000 consumers, this is the UK’s largest consumer-voted award for product innovation – and one of the hottest tickets in the FMCG events calendar.
From the category-defining to the everyday essentials that consumers rely on, and spanning food and drink, home, personal care, health and lifestyle categories, the 2026 line-up reflects evolving shopper priorities – from convenience and performance to wellbeing, indulgence and smarter living.
And the winner is…
Home Sweet Home
We spend approximately one third of our lives sleeping, so if one thing’s for sure, we could all do with investing more in our sleep set-up! Mattress pioneer, Simba won the ‘Mattress’ category with Simba Sleep Hybrid Pro Mattress and Emma Original Hybrid Pillow bagged the win for ‘Pillow’ (s), which combines foam and microfibre to deliver personalised support throughout the night. Supreme relaxation awaits.
The phrase ‘safe as houses’ takes on new meaning with our next winner… Verisure’s New Alarm System with LockGuard impressed voters with its advanced electronic front-door locking technology, seamlessly integrating alarm protection with intelligent access control. Designed to enhance safety and be incredibly convenient, it represents a new generation of smart home security.
Home ambience was not overlooked either – Air Wick’s Advanced Electrical Plug-In stood out for its ability to deliver consistent, long-lasting fragrance with improved scent control. It’s good to be home.
Global Flavours to Savour
Food innovation remained firmly in the spotlight this year, with products that balance indulgence, quality and convenience.
Which famous snack is iconic, crunchy and square? Much-loved American import Cheez-It Snap’d is a thin and crispy baked snack delivering bold cheesy flavour with a satisfying crunch, while over in the freezer section, Goodfella’s New York Style Pizza, was triumphant, with a product inspired by authentic pizzeria-style bases and generous toppings. Mama-mia! Fish and chips are an age-old British classic. Two products have pushed the boat out here. Birds Eye Captain’s Discoveries bring global flavours to a traditional dish and Weston Fries Range are something to be savoured. These chips come in classic, skin-on, shaped and flavoured varieties. A well-deserved win for tasty treats!
Everyone’s favourite Aussie pup makes breakfasts much more fun for kids with Kellogg’s Bluey Breakfast Cereal winning a seat at the Product of the Year table. Fellow kids snack – Onken KiddOs Range – uses all natural ingredients and is fortified with Vitamin D for optimal health points.
Rice lovers will appreciate the smash hit that was Daawat Extra Long Basmati Rice from LT Foods winning within the ‘Rice’ category, with its premium extra-long grain product. World flavours shone through with Al’Fez Squeezy Sauces (available in Lebanese Style Garlic and Turkish Style Tahini varieties), Nando’s Churrasco Perinaise bringing afro-Portuguese flavours straight from the fridge and Patak’s Seasoning Mix Range from AB World Foods is praised for bringing restaurant-style flavour into home cooking with ease **chef’s kiss**. Artisanal Japanese delicacy is now more accessible than ever with Farmfoods Takeaway Crispy Chicken Gyoza also earning a trophy. Nutty Kitchen Supermince Range rounds up the food wins with a wonderful plant-based take on mince.
Drinks Shake It Up
A swirl of healthy, nutritious and ready-to-drink beverages continued to gain momentum. Arla stole the show with FIVE wins across multiple categories, including Protein Milkshake Range, which stood out for delivering high protein nutrition with great taste, appealing to active consumers seeking convenient nourishment. The highly refreshing and thirst-quenching, Highland Spring Apple & Blackcurrant Flavoured Water, won within the ‘Drinks’ category.
Coffee breaks are something to look forward to, especially during the rainy winter months. L’OR BARISTA Absolu is like having a barista in your kitchen cupboard. Steaming hot, iced or however you like it, coffee lovers can take their pick with this dream machine.
Top of the ciders, Inch’s Cloudy Apple Cider, won for its lightly sparkling, natural drink that was the apple of the eye of the voting public. Bacardí & Coca-Cola was also recognised for successfully bringing a bar-quality classic into a ready-to-drink format, combining two iconic brands into one convenient serve. Cheers to the champs!
Pet Products Take a Bow-Wow
All power to the pooches and pussycats. Petcare winners this year included GOURMET™ REVELATIONS™ Fine Cuts in Gelée from Nestlé Purina Petcare won over cat owners with its elegant presentation and refined flavours, offering an elevated mealtime experience for feline companions. Chunky, chewy Wagg Chews fetched a win in the ‘Dog Treats’ category. Five paws out of five for ingenuity.
Bathroom Beauties Battle It Out
From dazzling smiles to a clean shave, this year’s winners represent the cutting edge of healthy, beauty and hygiene.
In oral care, Wisdom’s Intense White Professional LED Teeth Whitening Kit was recognised for delivering professional-level whitening results at home, while hair care innovation also featured prominently among this year’s winners with Clariol Colour Strong Hair Colour Range. Not forgetting the lips. Honeybalm Lip Care Try-Out Box won with this natural ingredient treatment for daily beauty regimens.
Meanwhile, grooming innovation was acknowledged with the Wilkinson Sword Complete Mini Travel Razor from Edgewell, offering a compact yet high-performance solution designed specifically for life on the go. Wilkinson Sword Complete Mini Travel Razor, won for the ladies with this handy design that is perfect for holidays and weekends away.
Essity UK Ltd enjoyed multiple wins across intimate and incontinence care, with TENA Pants Protect+ Night Plus and TENA Discreet Ultra Mini & Ultra Normal praised for their enhanced protection and discretion, and Bodyform Ultimate recognised for its advanced comfort and absorbency. In baby care, Huggies Extra Care Sensitive Plastic Free Baby Wipes from Kimberly-Clark resonated with parents seeking gentler, more sustainable options without sacrificing performance and most importantly – this is free of plastics for youngsters.
Winter essential, Broncho 5 in 1 Cough Syrup, is an industry-first adult syrup that helps soothe five different types of coughs. Miracle makers some might say! ANDYSMANCLUB XL ‘Man-Sized’ Facial Tissues is a useful double act for those suffering the dreaded common cold or flus, but they’re also there for life’s tougher moments too. Softy Tissues has collaborated with the men’s suicide prevention charity, Andy’s Man Club, to help raise awareness around an important issue and that #ITSOKTOTALK.
“Each product represents the very cutting edge of product innovation in this country, voted for by the people who matter most – the consumers!” Said Helga Slater, MD Product of the Year. “Recognition is vital and we’re proud to be able to do just that. Watch out for one of the UK FMCG’s most recognisable red logos on packaging in supermarkets, online and even on billboards. These products are the cream of the crop.”
All Product of the Year 2026 winners are now entitled to feature the iconic red logo on packaging and marketing communications – a symbol trusted by shoppers to highlight innovation that truly stands out. Not to be taken lightly.
Congratulations to all the Product of the Year 2026 winners.
Full list of Product of the Year 2026 winners across 43 categories:
1. Alarm System, Verisure New Alarm System with LockGuard, Verisure
2. Cat Food, Gourmet Revelations Fine Cuts in Gelée, Nestlé Purina Petcare
3. Cheesy Crisps and Snacks, Cheez-It Snap’d, Mars
4. Chips, Lamb Weston Fries Range, Lamb Weston
5. Cider, Inch’s Cloudy Apple Cider, Heineken
6. Cough Syrup, Broncho 5 in 1 Cough Syrup, Perrigo
7. Dog Treats, Wagg Chews, Inspired Pet Nutrition
8. Drinks, Highland Spring Apple & Blackcurrant Flavoured Water, Highland Spring
9. Follow-on Milk, SMA® Follow-On Milk, Nestlé
10. Frozen Food, Birds Eye Captain’s Discoveries Range, Birds Eye
11. Frozen Gyoza, Farmfoods Takeaway Crispy Chicken Gyoza, Farmfoods
12. Gut Health Milk, Arla Cultura® Raspberry Gut Health Milk Drink, Arla Foods UK
13. Gut Health Yogurt, Arla Cultura® Blueberry Gut Health Yogurt, Arla Foods UK
14. Hair Care, Clairol Colour Strong Hair Colour Range, Wella
15. Heated Tobacco, IQOS ILUMA I, PMI
16. Household Cleaning, Bloo Anti-Clogging Toilet Blocks, Henkel
17. Household Paper, ANDYSMANCLUB XL ‘Man-Sized’ Softy Facial Tissues, Navigator Tissue UK
18. Kids Cereal, Kellogg’s Bluey Breakfast Cereal, Kellogg’s
19. Kids Snacks, Onken KiddOs Range, Emmi UK Ltd
20. Kitchen Appliance, L’OR BARISTA Absolu, JDE Peet’s
21. Lactose Free Milk, Arla LactoFREE Whole Milk Drink 2L, Arla Foods UK
22. Lactose Free Yoghurt, Arla LactoFREE Natural Yogurt, Arla Foods UK
23. Laundry Stain Remover, Dr. Beckmann Power Brush Stain Remover, Acdoco
24. Lip Balm, Honeybalm Lip Care Try-Out Box, Honeybalm
25. Male Grooming, Wilkinson Sword Xtreme 3 Sensitive Men’s Disposable Razor, Edgewell
26. Mattress, Simba Sleep Hybrid Pro Mattress, Simba Sleep Ltd
27. Mayonnaise, Nando’s Churrasco Perinaise, All About Food
28. Meat Free, Nutty Kitchen Supermince Range, Whitworth’s
29. Nicotine Pouch, Nordic Spirit Moist Range, JTI
30. Night-time Hygiene, TENA Pants Protect+ Night Plus, Essity UK Ltd
31. Period Care, Bodyform Ultimate, Essity UK Ltd
32. Pillow, Emma Original Hybrid Pillow, Emma Sleep
33. Pizza, Goodfella’s New York Style Pizza, Birds Eye
34. Plug-In Air Freshener, Air Wick Advanced Electrical Plug-In, Vestacy
35. Premixed Spirits, Bacardí & Coca-Cola, The Coca-Cola Company
36. Protein Drinks, Arla Protein Milkshake Range, Arla Foods
37. Rice, Daawat Extra Long Basmati Rice, LT Foods
38. Sauce, Al’Fez Sauce Range, AB World Foods
39. Seasoning, Patak’s Seasoning Mix Range, AB World Foods
40. Teeth Whitening Kit, Wisdom Intense White Professional LED Teeth Whitening System, Wisdom
41. Wipes, Huggies Extra Care Sensitive Plastic Free Baby Wipes, Kimberly-Clark
42. Womens Bladder Weakness, TENA Discreet Ultra Mini & Ultra Normal, Essity UK Ltd
43. Womens Razor, Wilkinson Sword Complete Mini Travel Razor, Edgewell
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