Soreen, the UK’s No.1 healthy cake brand[1] is set to boost retailers’ festive cake sales with the launch of a limited-edition Salted Caramel Mini Loaves variant.
Designed to offer indulgence without compromising on the health credentials shoppers seek, Soreen’s Salted Caramel Mini Loaves provide a HFSS-compliant product in a category which is typically associated with rich, decadent products – especially during the Christmas season. Each individually wrapped Mini Loaf is under 100 calories and a source of fibre, aligning with the renewed consumer focus on health, which is now at its highest level since before Covid[2].
Christmas also represents a unique sales opportunity for retailers as many shoppers are keen to try new products and flavours they wouldn’t typically buy throughout the rest of the year. Limited-edition cakes, in particular, are gaining traction as an effective way for retailers to generate excitement and draw in new shoppers. With penetration in the cakes category typically increasing from 55% to 77% at Christmas[3], and 45% of total spend coming from new shoppers in the category[4], this limited-edition festive launch is well positioned to appeal to shoppers looking for new flavours while boosting incremental sales in the category.
“We’re excited to bring our special edition Salted Caramel Mini Loaves to retailers and shoppers this festive season,” says Liz Jacobs, Marketing Director at Soreen. “Salted caramel remains a hugely popular flavour, and our new Mini Loaves deliver that indulgent taste in a healthier, permissible format. This launch is an exciting addition to retailers’ seasonal offerings and embodies Soreen’s commitment to championing feel-good nutrition.”
The new product will light up shelves with a fun snowman and penguin pack design, creating a buzz in store throughout the festive season. As an HFSS-compliant product, retailers can stock it with confidence across prominent positions with high-impact display and merchandising, helping to capitalise on the growing shopper appetite for healthier snacks.
The launch will be supported by shopper marketing investment in-store and online. This month, Soreen is also bringing its ‘Your Squidgy Little Pick-Me-Up’ ATL campaign back to screens across the UK following a successful launch in 2024. The multi-channel campaign centred around a creative TV ad, ‘The Soreen Squidge’ll Pick You Up’, which reached 70% of adults during a six-week period5.
Soreen Salted Caramel Mini Loaves are available in Tesco, Morrisons, ASDA, Sainsbury’s and Ocado from this month.
[1] Kantar 52WE, 1st December 2024
[2] Kantar Usage Panel, Total Food/Drink, Servings chosen for health reasons, Rolling 52we 29th December 2024)
[3] Kantar Worldpanel, Total Wrapped Cake, Total Brand and PL, 4we
[4] Kantar Worldpanel, Total Wrapped Cake, Total Brand and PL, 4we
Comments are closed.