Hero UK&I has designed a brand-new snacking range with children at the heart of the innovation – introducing Goodies; great tasting lunchbox snacks in flavours kids love and with ingredients parents trust. Available now across grocery, the Goodies range includes oat bars and sticks, mini flapjack bites, fruit chips – all developed for pre-schoolers aged 3-6 years and beyond.
The range also includes a partnership with BBC Studios under the Bluey licence launching a special range of snack pouches — inspired by the global animated TV phenomenon — bringing together delicious fruit and yoghurt and the playful energy of Bluey to make snack time, fun time.
Preschoolers have an influence on the weekly shop, especially when it comes to choosing what snacks end up in their lunchboxes. But parents are still looking for choices that meet their own nutritional expectations and offer a source of nutrients where possible to give them peace of mind. Goodies was developed with this in mind, with each snack in the range under 100 calories, and made without artificial colours, flavours, sweeteners, palm oil, and unnecessary additives – bringing a fun and flavourful option for growing kids to the shelves, and a better alternative to many of the foods found on the adult snack aisles (based on category averages).
Matt Goddard, Managing Director at Hero UK&I, commented: “We know it can be tough for parents to find snacks that strike the right balance between what kids enjoy and what they feel comfortable with. With Goodies, we saw a real opportunity to bridge that gap by delivering bold flavours, fun formats and a better alternative to snacks found on the adult snack aisles, giving parents confidence in the snacks they choose.
“For retailers, we see this as a massive opportunity too. We want to keep parents and caregivers in the baby and toddler aisle for longer, ensuring they don’t have to rely on the adult snack aisles alternatives out there. We see this as a win-win for the lunchbox market and can’t wait to see the reaction from both kids and parents!”
To support the launch, Goodies is investing £1 million in the first year across shopper marketing, media, social, sampling, and events to maximise parent reach and build strong brand awareness.
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