Jim Beam, the world’s number one bourbon, is set to make everyday moments more memorable with the UK re-launch of Jim Beam Black. Featuring an enhanced seven-year-aged liquid and a new premium look, this bourbon delivers a richer taste experience perfect for sharing moments with friends and family.
This refined expression, aged in white oak barrels, offers a smoother drinking experience, with notes of caramel, vanilla, and rich oak, making it a versatile serve that’s equally enjoyable neat, over ice, or mixed into a classic Old Fashioned.
Crafted under the guidance of seventh and eighth-generation Master Distillers Fred and Freddie Noe, who continue the brand’s proud family legacy of Jim Beam and its 229 years of bourbon-making expertise.
“Jim Beam Black is the culmination of our family’s dedication to crafting the finest bourbon. With each sip, you’re experiencing seven years of careful maturation and a tradition that has been passed down for over two centuries,” said Fred and Freddie Noe. “We’ve put our heart and soul into creating this bourbon, and we believe it represents the very best of what Jim Beam has to offer. It’s a testament to our commitment to quality and craftsmanship.”
With a fresh new look, the updated bottle design adds sophistication to any home bar, making Jim Beam Black as stylish as it is delicious.
The re-launched Jim Beam Black® is available across the UK from 7th October at Tesco and selected retailers, at£31.50 RRP (pricing may vary across retailers). Whether it’s a weekend gathering, an at-home cocktail moment, or the perfect gift for a bourbon lover, Jim Beam Black® is designed to refine life’s everyday occasions.
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