Ideal for Valentine’s Day, Mother’s Day and other gifting occasions, the 110g powder blue gift ballotin features the popular ‘Me to You’ signature character, Tatty Teddy. Launched in 1995, ‘Me to You’ is a major license brand worldwide and one of the top selling sentiment characters in the UK, featuring on a huge range of greetings cards, gift and lifestyle products.
Beacon has exclusive rights to chocolate confectionery under the ‘Me to You’ brand. Says Beacon co-founder, Deborah Williams: “Apart from the character having a huge following, I think the success of the ‘Me to You’ selection is that it’s a very efficient box and fits well on shelf. At £2.99, the price point is just right and consumers feel they are getting really good value for a quality product.”
Founded in 2005, Beacon is an upcoming force in licensed confectionery, launching with seasonal offerings and now developing a year round range. Unusually for the licensed character category, Beacon’s products are made from quality Belgian chocolate and are targeted at an older audience of loyal ‘Me to You’ fans with gift box selections and quality chocolate bars rather than novelty lines.
Says Deborah Williams: “Although there are masses of licensed confectionery products on the market, most of them are aimed at kids, and we believe we have a different sort of offering. We felt there was a gap in the market for more premium products, hence our Belgian chocolate, and also for a character with a broader age appeal such as ‘Me to You’.”
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