The UK’s number 1 rice brand[1], Tilda, is introducing its NEW Saag Aloo Rice ready-to-heat pouch to rice aisles from May.
Indian flavour lovers needn’t look any further, as premium UK rice brand Tilda is shaking up its ready-to-heat range with its exciting NEW Limited Edition Saag Aloo Rice pouch (250g). The mouth-watering new rice pouch marries the warmth of cumin, turmeric and garam masala with potato and spinach, creating a flavour-packed meal option for anyone in a hurry.
Available in Sainsbury’s, Morrisons, Asda, and Waitrose from May 2024, and more from July, for just £1.25, Tilda Saag Aloo Rice Ready-To-Heat Pouch is the first of its kind for the rice aisle. Combining two of India’s most popular side dishes into one, Pure Basmati rice and Saag Aloo (potatoes fried in spices and spinach), and takes inspiration from the one of the UK’s most searched-for Indian side dish[2]. Tilda Saag Aloo Rice is perfect for those looking to travel with their tastebuds but also on a time crunch.
The limited edition Ready-To-Heat Pouch is the perfect option for lunch or dinner, and perfectly pairs with fish, chicken OR on its own as a vegetarian option.
The vibrant new pack design will be hard to miss on the shelves of the rice aisle, with the design inspired by authentic Indian rangoli patterns. The specific patterns used for the pack design are believed to bring positivity, happiness and good luck to the home in the Indian culture.
Ready in just two minutes, this flavourful microwaveable pouch is gluten-free and contains no artificial colours, flavours or preservatives. It’s also suitable for vegetarians and vegans, too.
Serving suggestion: Perfect with spiced pan-fried seabass, sugar snap peas and raita.
The limited edition ready-to-heat pouch from Tilda, Saag Aloo Rice, can be found in the rice aisle from May, for just £1.25 (250g).
[1] Circana Total Rice, Pulses, Grains & Lentils Database, Volume Sales, 52 weeks to 07.10.23 All Outlets
[2] Google Trends, UK, January 2024, Past 12 months
Comments are closed.