New research carried out in three countries has found that in businesses and customer facing staff, something as simple as wearing a name badge can make a huge and immediate difference to customer satisfaction levels.

The study, carried out by mystery shopping and customer experience experts Shopper Anonymous (, found that when a range of businesses introduced name badges for all staff, customer satisfaction ratings rose by a remarkable 12% almost overnight, in comparison to those that didn’t require staff to wear badges.

The figure came out of the study of 116,000 mystery shopper reports carried out over the last eight years in the UK, Australia and New Zealand by independent research experts.

Customers wanted staff to be wearing badges so they could distinguish between staff and other customers if uniforms weren’t being worn; said they trusted staff wearing name badges and were more likely to build up a relationship conducive to making a sale with someone who wasn’t anonymous.

The feedback clearly emphasised that the wearing of staff name badges can increase customer satisfaction by 12%. Making sure your employees are easily recognisable can also help to create a warm, friendly and professional atmosphere within your business.

John Bancroft, managing director of Europe’s largest name badge manufacturer, Badgemaster, thinks your choice of design is an extra opportunity to help boost your brand. “We can manufacture custom-made bespoke name badges, in line with a company’s corporate identity,” he explains. Royal Warrant holders Badgemaster provide the name badges for the customer facing staff in most of the U.K.’s leading brands including such well known names as Harrods, Selfridges, Boots, Premier Inn, Best Western, Virgin, Lloyds Banking Group, Easyjet, The Co-op and the Environment Agency. They also meet the badging needs of thousands of similar and many thousands of smaller and independent employers producing  a wide range of designs according to each customer’s specific  requirements, incorporating logos and other features.

“It is very rare to go into a quality establishment these days and find that staff are not wearing name badges,” continues John. “The benefits are clearly proven.” Badgemaster’s award-winning design team can also make a site visit if necessary, and their experienced customer service team are always available to provide useful advice, quotations, brochures and samples without obligation. The company also produces lanyards and all types of staff identity products as well as a huge range of custom made promotional button badges.

For further information call Badgemaster on 01623 723112 or visit

Comments are closed.


To use this website, you must be aged 18 years or over
* by clicking above, I agree that I am over 18 years of age