Quorn, the UK’s No.1 meat free brand[1] is making a huge move in chilled snacking with the launch of Quorn Protein Bites, the brand’s first ever single serve snack range.
Created to recruit new shoppers and unlock incremental sales in one of the category’s fastest-moving sectors, Quorn Protein Bites will have a dual-launch in the food to go and main chilled meat free fixtures of major supermarkets, creating meaningful impact across the store.
Mini in size, big on flavour
The vegetarian range is high in protein, low in saturated fat and a source of fibre, making the ideal side for lunch on the go or as a protein-packed snack between meals.
Snackable grab and go packs RRP £1:40*, coming soon to Tesco, Morrisons, and Sainsbury’s:
Quorn Protein Bites Roasted 70g, 16g protein
Quorn Protein Bites Sweet Chilli 70g, 15g protein
Perfectly portioned for a delicious on the go protein hit, these larger formats feature clear high protein, low in saturated fat call outs on front of pack.
Food to go packs RRP £1.30*:
Quorn Protein Bites Cocktail Sausages 49g coming to Morrisons
Quorn Protein Bites Sweet Chilli Bites 45g coming to Tesco
Designed for lunchboxes and busy food-to-go shoppers, the smaller packs contain around 100 calories, which is clearly signposted front of pack to help shoppers navigate purchase with ease.
Meeting shopper needs
Lucy Grogut, Marketing Director at Quorn Foods, says: “We know that shoppers will be so excited to see Quorn entering the food to go fixture for the first time. Snacking is the largest recruitment sector into meat free[2], and this range is set to be a huge growth driver for meat free snacking. With 89% of shoppers on a ‘food for now’ mission[3] and protein still being increasingly prioritised[4], we’re helping retailers tap into a clear opportunity to continue building this penetration.
“The concept achieved a 5* System 1 rating when tested[5], so we know that Quorn Protein Bites are perfectly placed to drive this momentum. We’re meeting growing demand for convenient, high protein options that deliver on taste across even more occasions and formats.
“Quorn Protein Bites remove compromise, by delivering great taste alongside strong nutrition credentials, in affordable formats that work for busy, everyday lives. These are non-negotiables for many shoppers.”
Building on snacking momentum
Quorn’s snacking portfolio continues to be a key driver of shopper recruitment, bringing in over 500,000 new shoppers into the brand in 2025[6], and this launch builds on the success of Quorn’s biggest ever campaign for its chilled snacking range. Last year, Quorn Mission Snack Swap delivered +23% value growth[7] and +20% penetration growth[8] YoY.
Meat free shoppers also remain a highly valuable audience for retailers, spending 86% more on average than non-meat-free shoppers[9], reinforcing the category’s importance to overall store performance.
The new range will be backed by significant marketing investment launching May 2026, spanning TV, online video, social, influencer partnerships and in-store activation, reinforcing Quorn’s long-term commitment to driving chilled meat free momentum.
https://www.quorn.co.uk/news/quorn-protein-bites-snack-packs-launch
*RRP set at retailer discretion
[1] NIQ Panel, Total GB, 52 w/e 24.01.26 Quorn Foods Defined Meat Free Universe
[2] NielsenIQ Panel On Demand Homescan | GB – MARLOW FOODS – MEAT FREE | Rolling KPIs 12 wks to w.e 09.08.25
[3] ShopperVista research. Base 1000+ GB shoppers Oct’25
[4] ShopperVista research. Base 1000+ GB shoppers Oct’25
[5] System 1 Innovation Testing 30.05.2025
[6] NielsenIQ Retail Measurement (EPOS) | GB – MARLOW FOODS – MEAT FREE | 52wks to w.e 27.12.25
[7] NielsenIQ Retail Measurement (EPOS) | GB – MARLOW FOODS – MEAT FREE | 52wks to w.e 27.12.25
[8] NielsenIQ Retail Measurement (EPOS) | GB – MARLOW FOODS – MEAT FREE | 52wks to w.e 27.12.25
[9] NielsenIQ Consumer Panel survey (19,923) 52 we 06.09.25
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