Quorn is strengthening its ‘No Artificial Ingredients and High in Protein’ range with the removal of all artificial ingredients from its Quorn Fillets.
Landing in all major retailers from 29 December, the Quorn Fillets (RRP £2.65*, 312g) are now made with just 3 ingredients. They join Quorn Mince, Quorn Pieces, Quorn Swedish Style Balls and Quorn Strips to make up a five-strong range of planet-friendly, simple ingredient products that deliver easy, tasty and nutritious swaps for the meals consumers love.
Lucy Grogut, Marketing Director at Quorn Foods UK, says: “53% of UK consumers say that healthy nutrition has become more important to them in the last five years[1], and our range makes it easier than ever for shoppers to make better choices without losing out on taste or convenience.
“We’ve had an incredible response to the range since we launched our No Artificial Ingredients and High in Protein range in August. Quorn’s brand recommendation jumped 3 points, a major win in just one quarter [2] and brand perceptions have improved across the board, with shoppers now rating Quorn higher on taste, health, quality, and value[3].
“We’re also outperforming competitors in frozen with the range helping to drive consistent month-on-month share growth[4].”
The ‘No Artificial Ingredients and High in Protein’ range benefits from bold new packaging, designed to maximise freezer standout and appeal to ingredient-savvy shoppers. The new look, with clearer nutritional call outs on the front and back, has been very well received, driving purchase intent by +17% in System1 testing[5].
QUORN IS BACK ON TV WITH NOTHING TO HIDE
Quorn’s much-loved puppets will also be back on TV screens from 4 January 2026 in the brand’s ‘Nothing to Hide’ advert, which received an ‘Exceptional’ star rating from System1[6]. With January being a key month for driving penetration into the meat-free category this return to TV gives Quorn a strong start to the year, building on the successes of 2025.
Perry Pig, Clarence Cow and Chickson Chicken are the stars of the playful ad that highlights Quorn’s ‘No Artificial Ingredients and High In Protein’ frozen range. The ad opens with Perry’s smooth narration over a delicious Massaman curry made with Quorn Pieces before the puppets realise their lower halves are pixelated. Clarence’s panicked “Wait! No artificial ingredients, is that why we’re naked!?” then sets up a cut to a smoky Quorn Mince BBQ burrito.
Finishing with a showcase of Quorn’s hero dishes, the ad ends on a humorous behind-the-scenes shot where Clarence asks: “Have we always been naked?” to which Chickson replies, deadpan: “I don’t know.”
The 10-week campaign follows on from the success of October and November’s campaign, going back on TV, VOD, and supported by social influencers, and PR reaching millions of consumers across the UK. The activity also includes a strong shopper marketing campaign across the UK.
https://www.youtube.com/watch?v=YAdzjS2fIRE&t=23s
*RRP set at the discretion of individual retailers.
[1] NIQ Global Health & Wellness Survey 2025, Q: Are you following items more, or less, important to you now than they were five years ago? – Healthy Nutrition (I.e.. What I eat & drink)
[2] Blue Yonder Q3 2025 brand metrics
[3] Blue Yonder Q3 2025 brand metrics
[4] NIQ Panel, 12w/e data to 6th September 2025
[5] System1 Quorn Claims Testing Jan 2025
[6] System1 Quorn Claims Testing Jan 2025
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