Primula is bringing a bold flavour innovation to the dairy aisle with the launch of its spiciest product yet: Primula Cheese with Carolina Reaper.
Smooth, creamy, and deliciously moreish, it’s the Primula cheese customers know and love, made with real cheese in every squeeze, now with a fiery twist. The Carolina Reaper delivers a thrilling kick of heat that’s equal parts exhilarating and challenging, designed for those who truly crave the edge of spice.
Rated a full four chillis in strength, the innovation offers a unique option for customers seeking both convenience and the ever-growing demand for spicy flavours to elevate a meal.
Available mid-September ahead of Halloween, Primula Carolina Reaper is set to drive standout seasonal excitement, encouraging trial of bold flavour experiences with the brand message: “Don’t Ask Why, Just Try”.
Lindsey Simpson, Primula NPD Manager, says:
“We’re thrilled to introduce our boldest flavour innovation yet. The Carolina Reaper is renowned globally for its intense heat, and pairing it with our signature creamy cheese delivers a truly daring taste experience.
“This limited-edition launch reflects our commitment to pushing flavour boundaries and responding to adventurous consumer trends. We’re eager to see how shoppers embrace the heat!”
Available exclusively in Iceland from 19th September (RRP £1.85 / 140g tube).
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