Yoplait, the yoghurt experts, is introducing its first ever Petits Filous Greek Style pouch, fortified with Calcium and Vitamin D, with only 5.4g of sugar per pouch, in two kid approved flavours designed to meet the growing demand for nutritious, delicious on-the-go snacks.
Pouches are currently one of the strongest performers in the kids’ yoghurt category; valued at £11 million and growing by 1.3% year on year* with almost 70% of pouches purchased in a multipack format**.
Taste tested and approved by over 200 parents***, Petits Filous Greek Style pouches come in Strawberry and Vanilla flavours in multipacks with the health and taste credentials of the UK’s number one kids’ yoghurt brand****.
“Our Petits Filous Greek Style pouches deliver on everything that parents are asking for, health, taste, excitement and convenience,” explains Ewa Moxham, UK Marketing Director at Yoplait.
“Bringing the lowest in sugar fruit yoghurt pouch to parents is a real achievement for Yoplait and we’re confident it will tick the box for our loyal consumers but also appeal to new and lapsed consumers of kids yoghurt.”
Hitting shelves from this month, the Petits Filous Greek Style pouch delivers on the long-associated fortification of the Petits Filous brand. Every pouch is a source of Calcium and rich in Vitamin D, delivering added nutrients to help kids develop healthy bones. Launching across Morrisons, Sainsbury’s, Iceland, and Tesco over the next 6 weeks.
Designed with convenience in mind, the pouches can be kept out of the fridge for up to eight hours, making them ideal for lunchboxes and on-the-go snacking.
The new launch will be supported by a six-figure marketing plan which includes a new creative entitled ‘Mischief made Squeezy’ which will run across multiple touch points for parents and carers including digital, social, outdoor advertising, instore and video on demand. With an affordable RRP of £3.00, eye-catching packaging and huge marketing support, the Petits Filous Greek Style pouches are a must-stock for retailers.
The pouches are also one of the few on the market to be made out of Mono PP plastic (monolayer polypropylene) which from 2027 will be recycled curb side as part of household recycling streams.
*NIQ data 12 w/e 21.2.26 sales value
**Nielsen w/e 25.08.25
***Eyesee insights tested with 200 parents of kids aged between 2-8 years old
****NielsenIQ Retail Measurement | Value of KIDS, 45 BRAND in GB_Tot Cov during Latest 52 Wks – w/e 21/02/26
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