Organix expands the Gruffalo line-up with Crumble and Purple Prickles snack Bars

Organix, the number one toddler snacking brand[1], is expanding its much loved The Gruffalo range with the launch of two new products – Gruffalo Crumble Apple Soft Oaty Bars and Purple Prickles Organic Fruit Bars. Hitting grocery shelves from 11th August, the new launches are designed specifically for toddlers from 12 months. The delicious snacks have been developed in partnership with The Gruffalo licensor, Magic Light Pictures.

Following the success of the existing Gruffalo range of Cheese & Onion and Barbeque Gruffalo Claws and Cocoa & Vanilla Gruffalo Biscuits, the new foods combine Organix’s trusted recipes with the playful appeal of one of the UK’s most iconic picture book characters. Gruffalo Crumble Apple Soft Oaty Bars are fruity toddler oat bars, packed with real fruit juice, soft raisins, and wholegrain oats. While the Purple Prickles Fruit Bars offer a blackcurrant flavour and are a delicious, healthy snack that counts as 1 of your 5-a-day. Both are  organic, non-HFSS, under 100 calories and a source of fibre.

Matt Goddard, Managing Director at Organix, commented: “From 12 months, toddlers’ are changing fast and constantly on-the-go! Therefore parents are always looking for age-appropriate snacks that deliver both variety and excitement without compromising on nutrition. With this launch, we’re leaning into what Organix is already known for, trusted organic snacks that parents and kids can feel good about and bringing it to life through the imaginative world of The Gruffalo. By bringing together a well-loved brand with a character little ones adore, retailers can drive sales and retain category relevance by encouraging parents to continue shopping in the baby and toddler aisle for longer.”

The limited-edition Gruffalo Crumble Apple Soft Oaty Bars are available across grocery from 11th August 2025 at RRP £3.30 (6x23g) and the Purple Prickles Organic Fruit Bars are available across grocery from 11th August at RRP £3 (6x17g).