The world’s number one biscuit[i] brand, OREO, is launching a limited-edition OREO Creme Egg biscuit, which features the iconic flavour of Creme Egg in an additional layer of filling for the ultimate Easter-themed snack.
The seasonal OREO Creme Egg is set to drive category growth by maximising the Easter snacking occasion, carving out a niche space within biscuits. This delicious treat is designed to be shared by consumers with their family and friends.
Nikita Yadav, Brand Manager Seasonal Biscuits and OREO at Mondelēz International, said: “The introduction of OREO Creme Egg is the perfect pairing of two iconic brands to create a new snacking occasion at Easter. Every bite of this limited-edition cookie combines the crunch and rich cocoa taste of OREO cookies with the indulgence of Creme Egg. This gives the consumers a new way to enjoy the flavours of Creme Egg alongside OREO. This limited-edition biscuit is set to drive excitement in the biscuit category, adding basket spend as family and friends come together to celebrate Easter.”
OREO Creme Egg will be available after Christmas in the grocery and convenience channels and is available until Easter 2026. The launch is being supported with in-store activations and a playful above-the-line campaign that is set to appear across OOH, Radio and organic social media.
Comments are closed.