One Stop has completed its third range reset of 2024 with its new and improved alcohol selection. Responding to customer needs, the convenience retailer has brought in a total of 38 new lines across its beer, cider, cocktail and ready to drink and low and no categories. ?
One Stop’s alcohol overhaul is a conscious reaction to feedback from customers across its estate, including wanting to see a wider selection of craft and ale beers and low and no alcohol options.
“Introducing more low and no alcohol lines to promote responsible drinking and provide greater consumer choice, was a must. We’re excited to be able to offer our customers new lines from brands such as BrewDog Punk AF & Thatcher’s Zero along with extending the number of stores stocking Heineken 0% and Guinness 0%,” said Henry Maulik, Head of Product at One Stop.
One Stop are known for their market-leading offers and promotions, including its 3 for £6 on a variety of alcohol beverages and now customers can enjoy new lines within this deal. From Timothy Taylor’s Landlord 500ml, Badgers Golden Champion 500ml, Inch’s Medium Apple Cider 500ml, Funkin Pina Colada 200ml, Most Wanted Sauvignon Blanc 187ml to Birra Moretti Sale Di Mare 660ml & Estrella Damm 660ml, there’s a wide variety for customers.
Catering to more customers, the convenience retailer has also extended its premix, craft and ale range with lines such as AU Vodka Black Grape 330ml, Beavertown Neck Oil 330ml 4pk, Beavertown Gamma Ray 339ml 4pk, Brewdog Wingman 330ml 4pk, Brewdog Elvis Juice 330ml 4pk, Leffe Blonde 330ml 4 pack and Boddingtons Draught 440ml 4 pack. For wine lovers, One Stop has introduced new lines from popular brands such as 19 Crimes and Yellow Tail.
To help customers ease of shop, One Stop has used the reset to restructure its merchandising. For ultimate convenience and immediate consumption, customers now have more variety of chilled multipack products. Customers can also now enjoy new lines such Kopparberg Strawberry &Pineapple 330ml 4pk, Strongbow Strawberry 440ml 4pk, Peroni Nastro 440ml 4pk, Estrella 440ml 4pk and more.
“We’re also excited to have broadened our ready to drink cans meaning our range now includes a Sauvignon Blanc – our first still wine can. For customers that prefer on-the-go cocktails, we have something for everyone – from a classic gin and tonic to a pina colada and martinis!”, commented, Henry.
This news also comes as a benefit to One Stop’s franchisees.
John Miller, Head of Franchise at One Stop, comments: “Our ultimate goal is to help our franchisees increase their sales and profitability and this reset will enable them to do just that. As part of our franchise model, our retailers have the opportunity to flex their ranges, giving their customers sight of new lines, generating interest and increased footfall.”
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