Olbas has extended its trusted decongestant range with the launch of new Olbas Shower Gel, marking a pioneering move grounded in innovation that makes it the UK’s first decongestion brand to launch this product, entering the fast-growing shower category[1].
Enriched with natural eucalyptus and peppermint oils, the new Olbas Shower Gel delivers an invigorating cleansing experience, while the steam of the shower activates menthol vapours to support easy breathing. It offers a convenient alternative to the existing Olbas Bath product for time-poor consumers looking for congestion relief.
With 43 per cent of UK category sales now coming from shower products, according to Mintel’s Soap, Bath & Shower Products Market Report 2025, shower formats remain the most popular across the sector, particularly as consumers continue to prioritise wellness, convenience and fragrance. The UK bath and shower market is projected to grow at over 6 per cent CAGR through 2029, driven by rising consumer demand for functional, sensory cleansing formats2.
Rachel Ramsden, Senior Brand Manager for Olbas, says: “Our Olbas range has always been about providing comfort and relief to the whole family wherever and whenever it’s needed most. With more people opting for showers over baths, we saw an opportunity to bring our signature vapours into a format that fits seamlessly into everyday routines. Olbas Shower Gel is designed for busy mornings or wind-down evenings, delivering that familiar, decongestion sensation while keeping skin nourished and refreshed.”
Dermatologically tested and suitable for sensitive skin, with an RRP of £3.49 (250ml).
Suitable for adults and children aged 3 and over.
For more information about their product range and how to ease decongestion, visit olbas.co.uk.
1 Mintel’s Soap, Bath & Shower Products Market Report, 2023
2 Bonafide UK, Bath & Shower Market Overview 2029, 2024
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