New Which? data shows Aldi can’t be matched – even by loyalty prices

• The latest research from consumer group Which? has revealed that Aldi is the UK’s cheapest supermarket for June 
• Aldi remains the cheapest supermarket in the UK to do your weekly shop, with shoppers saving a huge £32.60 versus Waitrose
• Which? data also includes loyalty prices for the first time ever – and shows Aldi is still cheaper than Tesco and Sainsbury’s

Leading consumer group Which? has confirmed that Aldi is once again the UK’s cheapest supermarket. The nation’s favourite supermarket is a huge £32.60 cheaper than the most expensive supermarket, Waitrose.

Which? also revealed Aldi to be £19.10 cheaper than Sainsbury’s, and £15.89 cheaper than Tesco for an equivalent list of shopping items.

Those who thought they might be getting a good deal when they use their Nectar or Clubcard are still better off shopping at Aldi — even when loyalty cards are used.

Consumer group Which? included loyalty prices in its monthly Cheapest Supermarket price comparison, looking at the cost of groceries and household essentials. The results showed Sainsbury’s to be £14.49 more expensive, while Tesco was £12.49 dearer, solidifying the message that the only place to get Aldi prices is at Aldi.

The news arrives as research from Kantar shows that the cost-of living crisis is far from over, with 22% of households saying they’re struggling, aren’t able to cover bills and are just trying to make ends meet[1].

The full results are below:

Last week (27^th June) Aldi also beat its more expensive rivals to be named ‘Food Retailer of the Year’ at the Food Management Today Awards[2].

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “With many households still struggling to make ends meet, we’re more committed than ever to remaining the UK’s cheapest supermarket. This latest Which? analysis shows that Aldi prices just can’t be matched, even with a loyalty card! 

“At Aldi we’re dedicated to having clear, consistently low, prices so shoppers know how much they’re spending long before they get to the till. And we’re really proud of the award-winning quality of the products we’re providing at these amazing prices.”