Juul Labs UK has today announced the further expansion of its JUUL2 system flavour portfolio with the launch of the new Peach flavour. This adult-oriented addition offers a crisp, delicately sweet experience, expanding the range of responsible JUUL2 flavours available to adult smokers.
The new flavour will be rolled out across the UK from 1st January, through major retailers, wholesalers, and convenience stores – further offering adult smokers alternatives to transition away from cigarettes.
The UK Government recognises the role that vaping can play to support adult smokers to transition away from cigarettes1 and has acknowledged that vape flavours are an important consideration in this process.2 The Juul2 Peach flavour is the latest offer for adult smokers who are looking for a flavoured vape as an alternative to cigarettes.
Two-pack pods will be sold across all channels, with four-packs available at select key accounts (RRP/RSP: Starter Kit (which contains Virginia Tobacco & Crisp Menthol) £9.99, Device Kit £6.99, Refill Kit 2-pack £6.99, Refill Kit 4-pack £13.99). Retailers can contact their Juul Labs representatives for point-of-sale materials.
Melissa Wisdom, Managing Director of Juul Labs UK, said: “Following the launch of our 4 single fruit flavours (Mango, Watermelon, Apple and Lychee) in October 2025, we’re delighted to continue our expansion by bringing JUUL2 Peach pods to market to offer adult smokers a range of flavour options to accelerate their switching journey.”
“This launch serves to further our core mission – to provide high-quality, effective, and responsible alternatives for adult smokers.”
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