‘Mars Wrigley is continuing its exciting partnership between M&M’S® and Disneyland® Paris for a limited-edition Halloween on-pack promotion.’. Rolling out on shelves from 10th August, the on-pack promotion offers shoppers the opportunity to win a range of prizes including a trip to Disneyland® Paris, tickets to Disney® Parks and M&M’S® goodies.
Steve Waters, Seasonal Senior Brand Manager, comments, “Halloween is becoming increasingly popular with 66% of UK households now celebrating[1]. Sharing bags are the largest Halloween segment, seeing steady growth year-on-year and with consistent sales throughout the season[2]. The on-pack will roll out across sharing bags not only on M&M’S® but also wider brands in our portfolio, driving excitement on-shelf and offering retailers an opportunity to tap into growing demand for the season.”
Running from the 10th of August to the 3rd of November 2025, the on-pack promotion will be available across a wide range of packs and be supported by a multimillion-pound media investment to drive awareness and footfall.
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