Market leader Maldon Salt has unveileda brand new product– Pepper Sea Salt. This exciting new flavoured salt is rolling out into 488 Morrisons stores and online now.
The new product contains Maldon’s internationally renowned hand-harvested sea salt flakes carefully combined with Tellicherry and pink peppercorns. Elevating the classic pairing of sea salt and pepper, the product creates a perfect blend of premium ingredients. Maldon’s Pepper Sea Salt comes in a50g tub which is fully recyclable and has an RRP of £2.
Highly versatile, the Maldon Pepper Sea Salt offers the perfect balance of freshness and warmth. The delicate, clean taste of Maldon’s world-famous sea salt flakes perfectly complements the fruity notes of the pink peppercorns and the warmth of the Tellicherry peppercorns. The result is a sweet, woody and robust aroma with layers of depth and taste.
As with all its flavoured salts, Maldon selects only the very best ingredients to create exceptional flavour combinations and the Pepper Sea Salt is no exception. Ideal for enjoying with steak, crispy calamari or fresh tomatoes, the Pepper Sea Salt offers fantastic flavour at your fingertips.
The 50g tub format has also been created to meet the growing ‘Fancy Pantry’ trend of upgrading store cupboard staples into gourmet essentials. Brits are still consuming most of their food and drink at home vs pre-COVID times with 71% of all meals eaten there. (Agriculture and Horticulture Development Board, March 2025). This has led to consumer desire to elevate meals with new and interesting ingredients and simpler, smaller packs, which support trial and experimentation in home cooking.
The NPD tub features Maldon’s distinctive logo and pyramid inspired branding in a stylish grey and pink colourway, referencing the pink peppercorns within the product.
Simon James, Product Portfolio Manager from Maldon Salt Comments:
“We are passionate about inspiring home cooks and creating products which enhance everyday recipes into something truly exceptional. With all our flavoured salts, we seek out the very finest ingredients to pair with our sea salt flakes to create layers of outstanding flavour.
We are delighted to unveil the Pepper Sea Salt, an elevated take on the popular combination of salt and pepper, inspiring consumers to experiment in the kitchen with this exciting new product”.
Maldon Pepper Sea Salt is available now in 488 Morrisons stores and online at Morrisons.com.
For further information please visit: maldonsalt.com /@maldonsalt
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