Magnum, the UK’s number one ice cream brand[1], is kicking off the new year by launching its all-new Signature range, featuring two new bold flavours – pistachio and peach. The range is inspired by trending flavours in patisseries and refined with couture-inspired details for a premium and visually disruptive launch. The ice creams feature a unique ingredient-led shell, indulgent gelato core and Magnum’s iconic cracking chocolate. The new duo is sure to intrigue and excite consumers looking for an indulgent frozen treat and attract new consumers into the category.
Magnum La Pistache features a pistachio enriched shell with caramelised, salted pistachio pieces, finished with the iconic Magnum chocolate dip for an indulgent bite. At its heart lies a smooth pistachio gelato core enriched with pistachio paste, complemented by velvety pistachio flavour ice cream. This launch taps into the massive popularity of pistachio flavours in the UK, fuelled by social media trends. Sales of pistachio ice cream increased by 74% in 2025[2], cementing it as one of the most in-demand flavours in the category. La Pistache brings an opportunity for further growth by offering the flavour in an indulgent and premium ice cream stick.
Magnum La Pêche offers a peach-led shell with peach-flavoured sugar pieces, topped with the signature cracking Magnum chocolate. Inside, a peach gelato core enhances texture and sensorial delight, paired with smooth ice cream that balances the shell and the intensity of the core. Peach is currently underrepresented in the ice cream sticks category, with La Pêche perfectly placed to fill that gap with a refreshing yet indulgent treat.
The latest launches build on Magnum’s strong track record of innovation that resonates with consumers, having launched the number one and number two best-selling new products in the ice cream category in 2025 with Double Cherry and Double Hazelnut[3]. It marks the brand’s first launch as part of The Magnum Ice Cream Company, illustrating the brand’s ongoing commitment to innovation.
Shannon Lennon-Smith, Marketing Manager for Magnum at The Magnum Ice Cream Company, said: “The Magnum Signature range is all about unapologetic pleasure, and that’s exactly what these two new flavours deliver. Magnum La Pistache and Magnum La Pêche combine two of the most on-trend flavours for 2026 with Magnum’s premium touch and iconic cracking experience for pleasure in every bite.
“Innovation is key to driving growth in ice cream, and Magnum has a strong track record when it comes to pushing boundaries with unique flavours and formats. Our new Signature range is the perfect way for us to start a new chapter as part of The Magnum Ice Cream Company, and we’re committed to going even further in our pursuit of pleasure.”
Magnum La Pistache and Magnum La Pêche are available in 3x90ml multipacks and 90ml single stick formats across all major grocers and wholesalers from January. The launch will be supported by a multi-million pound unmissable marketing campaign leveraging TV, OOH, audio and more to drive trial of the NPD and will be rolling out over the summer months.
[1] Nielsen, GB, Total Ice Cream, Total Coverage, Latest 52 w/e 03.01.26
[2] Nielsen, GB, Total Ice Cream, Total Coverage, Latest 52 w/e 17.12.25
[3] Nielsen, GB, Total Ice Cream, Total Coverage, Latest 52 w/e 20.12.25
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