Little Moons adds Brown Butter Caramel to its popular flavour portfolio of frozen and chilled snacks

Chilled & Frozen
  • Little Moons launches new Brown Butter Caramel mochi ice cream
  • Available in Sainsbury’s from 14th July, with an RRP £5.00

Little Moons continues to lead a snacking revolution in frozen and chilled, with its latest flavour launch Brown Butter Caramel. The latest flavour innovation will further extend its popular snacking range as the brand continues to champion the freezer and chilled aisles as the home of snacking this summer. The new flavour will be available in Sainsbury’s from 14th July, with an RRP £5.00.

Brown Butter Caramel combines flavours of sweet buttery caramel to create a deliciously smooth gelato. Each bite offers irresistible pockets of chocolate-covered caramel pieces, all encased in the brand’s signature soft mochi dough for a premium snacking experience. The launch also debuts the brand’s new brand world, leading with a bold new logo and packaging design that elevates its playfulness, strengthens its distinctiveness and appeal and cements its positioning as a global snacking brand.

Coinciding with the new flavour launch, Little Moons has rolled out its latest multichannel campaign – A Little Something – spanning across TikTok, Social, Digital and OOH. Putting mochi at the heart of the creative, the campaign celebrates those small snacking moments we all look forward to – reinforcing the brand’s position in the snacking category whilst driving continued growth.

Ross Farquhar, Director Marketing, Innovation and Sustainability comments: “At Little Moons, we’re dedicated to developing innovative flavour combinations that excite our loyal fans, and attract new ones. Brown Butter Caramel delivers on that promise – blending rich buttery caramel, with our signature creamy gelato ice cream, for a smooth and nutty snack. Little Moons continues to pioneer the frozen and chilled snacking category, making it a destination for great tasting snacks and transforming freezer visits into moments of discovery and delight.”

The latest flavour is gluten-free, free from artificial flavourings, colourings, and preservatives, and contains just 67 calories per bite.

Little Moons Brown Butter Caramel will be available in Sainsbury’s from 14th July, before rolling out nationwide from September.

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