Lipton Teas & Infusions is set to refresh the UK tea category with the launch of its new Lipton Hot range. Created to turn cold days into colourful moments, the new range redefines fruit and herbal tea with a fun and flavour-first proposition. With five delicious variants designed to warm consumers up from the inside out and brighten their days.
Made with ingredients from natural origin and real fruit pieces, Lipton’s new hot range includes: Peach Paradise (20 tea bags/46g), Berry Bliss (20 tea bags/42g), Smooth Mint (20 tea bags/34g), Mango Passion (20 tea bags/36g) and Lemon Ginger Refresh (20 tea bags/34g). Offering fresh, fruity taste at an accessible price point, the range is designed to broaden the appeal of fruit and herbal teas, enticing younger consumers and newcomers to the category with bold flavours that are fun and refreshing.
The blends are served in plant-based tea bags within a convenient pack of 20. Crafted to deliver vibrant taste without calories or sugar, the new range re-imagines fruit and herbal teas, transforming it into an explosion of feel-good flavours that are as exciting to drink as they are delicious. Better still, the new range of Lipton champions sustainability, as the Rainforest Alliance certified blends come in recyclable boxes, heightening the brand’s commitment to people and the planet.
Elle Barker, UK and Ireland Chief Marketing Officer (CMO) for Lipton Teas & Infusions, comments “This next chapter for Lipton Teas & Infusions marks an exciting step forward in our mission to reimagine the tea experience for everyone. With the launch of the new Lipton Hot range, we’re not simply entering the fruit and herbal tea space – we’re redefining what it can be. Crafted with natural ingredients and bursting with vibrant, fruity flavour, these blends are designed to delight both long-time tea drinkers and those who’ve never quite found their fit in the category. For anyone who’s ever thought herbal tea was a bit uninspiring, this range offers a fresh, modern alternative – flavourful, accessible, and full of life. We believe Lipton Hot will spark new energy in the tea aisle, inviting a broader audience to discover teas that are bold, bright and anything but ordinary.”
Jonny Briscoe, General Manager for UK & Ireland for Lipton Teas & Infusions, adds “We’re passionate about growing and evolving the tea category, and we’re delighted to be bringing this iconic brand to the UK. This launch is a tribute to our company’s heritage and a fresh step forward, with a vibrant line up that more than delivers with their bold, mouth-watering flavours.”
The Lipton Hot range will be available from the end of October in selected Tesco stores, as well as online via Amazon and Ocado, with an RRP of £2.50.
The five new herbal tea blends include:
· Peach Paradise (20 tea bags/46g) with bold notes of peach and white hibiscus for a balanced flavour.
· Berry Bliss (20 tea bags/42g) which expertly combines raspberry, strawberry and white hibiscus for a vibrant fusion, bursting with berry deliciousness.
· Smooth Mint (20 tea bags/34g) a refreshing blend of mint and hint of zesty lemon peel is the ideal fusion for mint tea lovers.
· Mango Passion (20 tea bags/36g) offers a sweet and sunny escape from the cold weather.
· Lemon Ginger Refresh (20 tea bags/34g) a blend that pairs the warming spice of ginger with zesty lemon for a fresh twist on tradition.
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