- The launch of Lidl Pay comes as part of the discounter’s long-term investment into technology and innovation of the Lidl Plus rewards app
- Customer loyalty deepens as active Lidl Plus user base grows by over a third
- The feature is now available to use at stores nationwide and follows the rollout of self-checkouts, giving customers more convenient ways to shop
This week Lidl is taking another major step in transforming its in-store checkout experience with the launch of Lidl Pay; a payment feature integrated directly into the discounter’s rewards app – Lidl Plus.
As Lidl Plus continues to gain traction among shoppers, with the number of monthly active users growing by over a third in the past year*. The surge reflects increasing customer engagement with the app’s personalised offers and digital features.
The introduction of Lidl Pay will allow customers to activate their Lidl Plus coupons and offers, and complete their purchases quickly either at staffed tills or self-checkout terminals – all through the Lidl Plus app. The feature is available for Lidl Plus users to use during their next shop.
Shyam Unarket, Customer Relations Director at Lidl GB, said: “The integration of payment functionality into the Lidl Plus app represents a step forward in our digital evolution. We are committed to investing in technologies that simplify the customer journey and offer greater flexibility in how people shop with us. Whether customers prefer using traditional tills or self-checkouts, we want to ensure that every shopper can choose the experience that best suits them.”
The introduction of Lidl Pay builds on the discounter’s commitment to continuously evolve the customer journey, which includes the nationwide rollout of self-checkouts and the successful pilot of its Click, Reserve & Collect service via the Lidl Plus app.
*Lidl Plus data – 34.9% increase from July 2024 to July 2025
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