Lactalis UK & Ireland, a leading global dairy company, is supporting the continued success of its Président Spray Cream with a new advertising campaign, launching at the end of October.
Since launch, Président Spray Cream has been a strong performer, reinvigorating the cream category and driving incremental growth by attracting new shoppers. Now the No.1 spray cream brand in the UK and the fastest-growing player with +40% year-on-year value growth[i], the brand continues to build momentum with this latest investment.
Building on the success of the first campaign phase, which launched in July with four videos showcasing delicious summer usage occasions, the new activity will spotlight indulgent autumn moments. Running nationally across digital and social media for three weeks from late October, it will reach over half of the UK’s cream-loving foodies.
The campaign forms part of Président’s ongoing Time for the Good Life platform, highlighting the superior quality and taste that make Président Spray Cream a must-have for indulgent moments – from topping pancakes and puddings to adding a touch of luxury to a hot drink.
Heloise Le Norcy-Trott, Group Marketing Director at Lactalis UK & Ireland, said: “Président Spray Cream has quickly established itself as a household favourite, thanks to its superior taste, quality and versatility. Consumers today are seeking little moments of indulgence and products that make everyday treats feel more special – whether that’s adding a creamy finishing touch to a dessert or elevating a simple coffee. This new campaign builds on that insight, reminding people to slow down, savour the moment and enjoy the simple pleasures of the good life.”
Président Spray Cream is available nationwide in Tesco, Sainsbury’s, Waitrose, Co-op, Lidl and Ocado.
To watch the ads, click here https://youtu.be/OwTJsXD-jss?list=PLJOhvvv3kxHQZiLaifA_vRqUvwU24IfbU
[i] Circana, all outlets, 52 w/e 9 August 2025
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