Two new products launch alongside “Breakfast Better” campaign
Today KP Snacks announces the launch of a new 100% Nuts range for Whole Earth, the UK’s number one peanut butter brand. Available in Smooth and Crunchy variants, the latest additions to the Whole Earth portfolio will launch in Waitrose in 340g jars.
The two new products cater to growing consumer demand for simple and natural recipes while delivering on high-quality flavours and textures. With peanuts roasted to perfection to ensure the great taste consumers expect from the brand, the new 100% Nuts range contains no salt or other additions, providing a product shoppers can trust.
Andrew Marchant, Whole Earth Business Unit Lead at KP Snacks, says: “Whole Earth has been at the forefront of peanut butter innovation since its inception. Expanding the portfolio with a new 100% Nuts format is a natural progression, delivering greater choice for consumers with a clear proposition, that’s packed with a natural source of protein, wholesome ingredients and with no other additions”.
The launch coincides with the brand’s new “Breakfast Better” campaign, currently running across OOH, social media and digital channels. Aimed at families and young adults looking for simple ways to eat a little better, “Breakfast Better” is a rallying cry for consumers to wake up to the power of peanut butter at breakfast by convincing them that Whole Earth is a delicious and healthy breakfast that helps them feel good and kick start their day in the best possible way.
Featuring eye-catching visuals and engaging straplines including “Anyone can rise, shining is the tricky bit” and “A head start, starts with the stomach”, the campaign taps into the massive breakfast at home opportunity, which covers 19 billion occasions annually nationwide.
Whole Earth 100% nuts are available in 340g jars from November 10th at an RRP of £4.00.
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