KP Nuts, the UK’s number one nut brand, has launched an entertaining new TV campaign featuring a gang of rapping woodland creatures to introduce its brand new KP Signature Cashew range.
KP Signature is a range of rich, roasted jumbo cashew nuts seasoned to perfection featuring two delicious flavours: Sea Salt & Rosemary and Smoked Chilli & Red Pepper.
The new creative shows couple Billy and Tash relaxing at home opening a bag of KP Signature nuts which triggers the arrival of the Woodland Clan, three charismatic woodland animals who unexpectedly rap. The rap, delivered by P-Nut the squirrel, B.A.D. the badger, and The Hibernator hedgehog, transforms the couple’s mundane TV moment into a joyful experience with energetic performance that celebrates the pleasure of KP’s new cashew nuts
The campaign centres on the concept of ‘A Handful of Happiness’, highlighting how the Signature range can elevate everyday moments and lift spirits. Following a successful launch, the new TV campaign aims to build awareness and penetration on the new range.
Rachel Horrell, Senior Brand Manager at KP Nuts, comments: “This creative campaign perfectly captures the uplifting experience we want consumers to have when they try our new Signature range, that moment when a simple snack becomes something special that brightens your day. The range caters for those special at home moments relaxing with friends and family and offers an ideal choice for more special snacking occasions.
“The Signature range represents an exciting step for KP Nuts, bringing another level of premium quality and bold flavours from our market-leading brand. Delivering high-quality, ethically sourced* jumbo cashews in popular flavours, the new range is perfectly positioned to disrupt and grow the Cashew segment”.
The campaign kicks off Friday 17th October, and will run across broadcast and video-on-demand platforms including Sky, Channel 4, and ITV in both 30-second and 20-second formats for an initial eight weeks.
At more than four times the size of the nearest branded competitor, KP Nuts is the UK’s number one nut brand, trusted and recognised by shoppers. The brand is worth £102.7m and growing in value at +2.5%.
The KP Signature range launched in Co-op from August, followed by Sainsbury’s, Asda, Tesco and Morrisons. Each 90g pack has an RRP of £3.50.
* KP Signature cashews are sourced through the Honest Cashew ethical sourcing initiative, led by KP Snacks’ parent company, Intersnack Group. This programme aims to drive positive change in the cashew sector by building a more transparent supply chain, promoting safe working conditions, and ensuring fair pay for workers. Read more at https://www.honest-cashew.com/
Comments are closed.