Kopparberg, the UK’s No.1 fruit cider brand drives category growth with inclusive 15+3 pack, tapping into moderation and variety trends.
Kopparberg, the UK’s No.1 fruit cider brand, is once again leading category innovation with the launch of its first-ever Party Pack combining alcoholic and alcohol-free cider in one box. Landing exclusively in Asda stores from 25th September (RRP £14.97), the 15+3 pack builds on Kopparberg’s track record with the fastest-growing, best-selling variety pack in total BWS.
The new Party Pack includes a variety of 15 cans of Kopparberg’s most popular flavours – Strawberry & Lime, Mixed Fruit, Pear and seasonal favourite, Spiced Apple – plus 3 complimentary alcohol-free Mixed Fruit cans.
This move taps into two of the strongest growth drivers in the market:
- Moderation & inclusivity – with 21 million UK adults open to alcohol-free fruit cider and 65% of UK adults stating they drink both alcohol and alcohol-free products, moderation continues to shape occasion-based drinking.
- Variety & convenience – shoppers want one solution that works for every guest, making the Party Pack a simple, value-driven choice for seasonal events and everyday celebrations.
“We’re bringing something truly new to the fixture,” said Axel Tulip, Senior Customer Marketing Manager at Kopparberg. “With one exclusive pack, shoppers can pick up the UK’s most-loved cider flavours alongside complimentary alcohol-free cans – solving a real hosting need and driving value into the category at a key trading period.”
The launch comes as Kopparberg cements its role as the No.1 fruit cider brand at Christmas as well as summer, ensuring retailers can capitalise on peak seasonal demand.
The new Kopparberg Party Pack will be available in selected Asda stores only from 25th September, RRP £14.97.
Source: Savanta, BrandVue’s Most Loved Drinks Brands 2023 Report, Jul ’22 – June ’23, n=96,000
Source: Circana, major mults, data to 9th August 25
Source: Circana Major mults 4w/e 28th Dec 24
Source: Kopparberg Alcohol Free Research 2025. Nat Rep UK adults 18-55 (1000) weighted base, omnibus survey.
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