A NEW Kellogg’s Rice Krispies Square variant is now available as two iconic cereal brands – Rice Krispies and Corn Flakes – collide.
Since bursting onto the UK market in 1997, Kellogg’s Rice Krispies Squares have proved to be a best seller. Now, Corn Flakes are making their debut collaboration with the popular snack to produce an unrivalled bar that delivers on taste and enjoyment.
Kellogg’s Rice Krispies and Corn Flakes Squares will be arriving in stores this week, with the delicious new offering combining the light and chewy marshmallow Rice Krispies Squares with the classic crunch of Corn Flakes.
Sam Harper, snacks activation brand lead, said: “Corn Flakes have always been a much loved and celebrated part of Kellogg’s history. To be able to combine such a classic cereal product with the UK’s leading treat segment snack brand is extremely exciting. We can’t wait to see what Squares’ fans make of this new and iconic offering!”
Initially available in Morrisons and selected discounters this week, Kellogg’s Rice Krispies and Corn Flakes Squares will have an RRP of £2.25 (four pack) or £3 (eight pack).¹ The product will be launching in other retailers, such as Tesco and Asda, throughout 2024 to enable stores to offer customers exciting snacks from a trusted and recognisable brand.
Kellogg’s Rice Krispies Squares is the leading snacks brand in the treat segment², with 2.9 million UK households purchasing them every year ³.
¹ Pricing is at the sole discretion of the retailer
² Data Source: IRI WS UK P6 24 MAT
³ Data Source: Kantar June 52 w/e 2024
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