J2O unveils premium J2O Fizz to drive festive sales

The UK’s number one adult soft drink brand^[1] has relaunched its multi-serve offering in J₂O Fizz ahead of the festive season. Available across the grocery channel in Apple & Watermelon and Pear & Raspberry flavours from October, the range is set to meet shopper demand for elevated and indulgent adult soft drink options this Christmas.

At a time when 53% of 18-34-year-olds are reducing their alcohol intake^[2] and many consumers are trading up to premium, higher-quality beverages during the festive period^[3], there is a clear appetite for soft drinks that feel special. Available in two vibrant and refreshing flavours, J₂O Fizz is perfectly placed to meet this demand. The products come in a premium 750ml glass bottle, featuring bold fruit cues on pack that clearly highlight the flavours and ensure strong standout on shelf. Designed to be served chilled in a flute, J₂O Fizz offers a sophisticated experience that mirrors that of traditional celebratory drinks.

Munnawar Chisty, Chief Marketing Officer at Carlsberg Britvic, said: “The festive period is a key moment for adult social drinks^[4], with more consumers willing to treat themselves and spend a little extra for their at-home celebrations. We know just how important this trading time is for retailers and with increased socialising at home, comes a demand for larger formats that can be shared with family and friends. J₂O Fizz gives retailers a strong opportunity to capture shoppers’ attention and maximise basket spend, particularly during the festive season when consumers are actively seeking alcohol-free alternatives that deliver on taste, quality, and experience”.

J₂O Fizz will be available across the grocery channel, from October. The product will be available at a recommended price of £3.25* in a 750ml format. J2O Glitterberry has also returned this Christmas with a juicy on-pack promotion.