Barossa Ink Shiraz, the UK’s number one premium shiraz[1], is rolling out wickedly irresistible limited-edition packaging this Halloween.
This autumn, Ink by Grant Burge will transform the brand into Barossa Blood Ink Shiraz, displaying a striking new front and back label that will undoubtedly capture shoppers’ attention, while showcasing the wine’s generous, bold and opulent flavour.
Halloween is a fast-growing occasion in the UK, with Brits spending approximately £775m during the Halloween season in 2024[2]. With 19.7% of consumers admitting they would pay more for limited editions[3], Barossa Blood Ink Shiraz is well-placed to help retailers grow their sales and profits during this key season in the retail calendar.
Barossa Blood Ink Shiraz will be on shelves in Tesco, Sainsbury’s, Morrisons, Asda and Waitrose from mid-September.
Tom Smith, Marketing and Category Director at Vinarchy, said: “Ink by Grant Burge was conceived from a challenge to create the most bold and impactful wines possible. The results were intensely opulent wines from the heart of the Barossa, with colour so dark, they were almost ink.
“This Halloween, however, we think the colour of the liquid is so spine-chillingly deep red, it looks more like blood, so we are rolling out this limited-edition revamp to capture shoppers’ imaginations and drive sales for our retail partners.”
Barossa Ink Shiraz continues to grow faster than the wider wine category, currently surging at 9.8% vs YA[4]. Ink by Grant Burge is the #2 fastest-growing Australian premium brand within the UK by value[5].
[1] Nielsen scantrack | 52wks to 14.06.25 (Premium defined at priced at £8+)
2 Statista | 2024
3 Mintel | July 2024
4 Nielsen scantrack | 52wks to 14.06.25
5 Nielsen scantrack | 52wks to 14.06.25 | Top 30 Australian Premium Brands
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