Homepride, the number one pasta bake range in the UK[1], is marking its 50th anniversary of cooking sauces with a nationwide on-pack promotion. Shoppers will be in with the chance to win one of 50 family days out from a range of popular visitor attractions to celebrate the milestone and bring Homepride into the spotlight. Since 1974, Homepride cooking sauces have been a staple in many household shopping baskets, and this competition will excite shoppers with the opportunity to create family memories.
The competition is running from 3rd June to 30th July 2024 and is open to shoppers who enter through the dedicated microsite. Details of the competition can be found on the packs of five Homepride Pasta Bake SKUs including: Tomato & Herb, Tomato & Bacon and Creamy Tuna, as well as two Homepride No Added Sugar variants: Tomato & Herb No Added Sugar and Tomato and Cheddar No Added Sugar.
Winners will enjoy a family day out for four, which appeals to Homepride’s core demographic of family shoppers[2]. The promotion is set to drive brand awareness with both new and loyal customers and bring excitement to the cooking sauces category from a much loved and trusted brand.
The products with the on-pack promotion will be available in all major supermarkets, in selected stores and subject to availability, and will be supported by in-store displays to increase visibility of the range.
[1] Circana All Outlets UK, Italian Pasta Bakes (Client Defined), Value sales for 52 w/e 17th February 2024
[2] Kantar Worldpanel Purchase Data, 52we 12th May 2024
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