Higgidy, the delicious everyday food experts, are celebrating summer with their new ‘Irresistibly Higgidy’ campaign designed to showcase their tempting snacking and sharing range, which is proving to be a big success.
As the work from home trend continues, home snacking has risen to over 12.5 billion occasions every year[1] and, as the number one premium brand in the category[2], Higgidy’s tasty snacking and sharing range is on hand to help satisfy the nation’s growing desire to graze throughout the day. The rise in snacking occasions is reflected in sales with Higgidy’s Snacking and Sharing range up +14.4%, outperforming the Total Savoury Pastry Snacking Market (+6.4% YOY)[3].
At the heart of this success story are Higgidy’s twin-pack food to go sausage rolls which have seen a huge growth of 120% year on year in sales[4] as retailers recognise the demand for quality on-the-go snacks.
The new ‘Irresistibly Higgidy’ campaign celebrates the nation’s love of savoury snacks and will appear from June across out of home sites, instore advertising and be promoted through PR and social media.
Whether it’s for picnics, laid back lunches, snacks on the go or a little treat straight from the fridge to break up the working day, there is an irresistibly tasty Higgidy product for every occasion. With Higgidy’s wide range of tasty Rolls and yummy Mini Muffins, Little Lattices and Dinky Rolls, there plenty of tasty Higgidy treats to choose from, offering everything you’ll need for fuss-free summer snacking moments.
The range includes:
6 Pack and Twin Pack Rolls, 6 pack RRP £3.30, 160g, twin pack RRP £1.50, 54g
- Cheddar & Caramelised Onion Chutney Rolls, also available as a twin pack
- Greek Feta & Red Pepper Rolls, also available as a twin pack
- Ham Hock & Mature Cheddar Rolls, also available as a twin pack
- Great British Pork Sausage Rolls
- Vegetable Samosa Rolls
- Porcini Mushroom & Spinach Rolls
Higgidy’s Mature Cheddar & Sweet Chilli Dinky Rolls, RRP £3.85, 170g
Sweet Potato Katsu Curry Little Lattices, RRP £3.85, 160g
Spinach, Red Pepper & Basil Mini Muffins, RRP £3.85, 160g
Higgidy’s Snacking and Sharing range is available at Sainsbury’s, Waitrose, Ocado and Booths stores nationwide.
[1] Kantar, Usage Panel, In Home/Carried Out Occasions, Food only, 52 w/e 29th October 2023 vs 52 w/e October 2011
[2] Higgidy are the number 1 premium brand in the category for sales, units, penetration, trips per year and % of shoppers who are repeat buyers (Circana & Kantar 52we 14/04/2024)
[3] Circana 52we 14/04/2024
[4] Circana 52we 14/04/2024
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