Premium Pie Maker Higgidy to Open London Pie Shop for One Day Only
Following the sell-out success of their first pop up pie shop in 2025, Higgidy are bringing their premium, tasty pies to London pie lovers again on 15th January.
To help beat the winter blues, the one-day pie pop up at 14 Percy Street, London W1T 1DR, off Tottenham Ct Road will see Higgidy sell five of their delicious pies for just £2 each.
The Higgidy Pie Pop Up will open its doors from 10 am to 4pm, or until they sell out, filling the air with the irresistible aroma of hot Higgidy pies.
The Pop Up Pie Shop will help celebrate pie season, which is in full force in January as Brits return to work, face up to festive spending and endure what feel like never ending cold days and nights. This backdrop presents the perfect opportunity for Higgidy to cheer up Londoners with their warming, tasty, generously filled pies, driving trial of the range, and celebrating one of the nation’s favourite dishes – the Great British pie!
The Higgidy Pie Pop up will be visually engaging, with a stunning design of cascading pies framing the exterior of the shop, aimed to entice shoppers in and deliver eye catching social media content.
The shop will offer five of Higgidy’s premium pies, packed with top quality ingredients and delivering a burst of delicious flavour. The three meat options will include the latest addition to the range, a Slow-Cooked Steak & Guinness Pie, alongside Creamy Chicken & Sauteed Leek and Slow-Cooked Steak, Bacon & Red Wine. Two veggie options will also be available, Spinach, Greek Feta & Pine Nut and Three Cheese Cauliflower & Broccoli – so there’s something for everyone. The mouth-watering individual 200g pies are all made with buttery short crust pastry, topped with either a tasty crumb or sprinkle of seeds with the full range available to buy in Sainsbury’s and Tesco’s.
Higgidy’s Pop Up Pie shop comes hot on the heels of it’s successful Dig into a Higgidy Autumn pie advertising campaign that saw the brand team up with presenter and comedian Judi Love to create social content as well as a takeover of a pub to create The Higgidy Arms, which offered a great affordable dine in experience for consumers. In addition, the brand ran a successful nationwide OOH and digital marketing campaign.
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