RH Amar has been appointed by premium Swiss sweetener brand, Hermesetas, to distribute its sweetener range across retail and foodservice in the UK market. RH Amar will take on UK responsibility for the sales, marketing, and distribution for the Hermesetas range this month.
Hermesetas is recognised as one of the world’s first sweetener brands and offers premium quality, low-calorie alternatives to sugar. The Hermesetas range includes its popular Mini Sweeteners with their unique one-by-one tablet dispensers. There is also a liquid option – perfect for baking and cooking, as well as drinks.
Justin Burbage, Commercial Director, RH Amar said: ‘We are looking forward to working with Hermesetas and using our sales and channel expertise to open up new opportunities and distribution to further build on the success Hermesetas has achieved so far in the UK.’
Patrick Guerin, Commercial Director for Hermesetas said: ‘We are excited to be partnering with RH Amar which has a proven track record in opening up opportunities and delivering growth and sales across the UK market. Building on our current year-on-year growth we believe RH Amar can further strengthen our position in the market, deliver growth for our brand and customers, and ultimately bring our premium sweetener range to more UK consumers.’
Hermesetas has offered its saccharin-based sugar alternative for almost 100 years. It is the best value premium sweetener which has grown to become a trusted brand for UK consumers, loyal to the Hermesetas taste.
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