Eurobuns has joined a small but elite group of food manufacturers in winning a Queen’s Award for Enterprise 2008, for Innovation. It is a huge accolade for a company operating in one of the frozen food industry’s most competitive sectors, and it is particularly welcome to have such a positive piece of news at a time when the whole industry is under pressure from rising prices. The management team has amply demonstrated that innovation and fresh thinking can be brought to any market sector with remarkable results.
“To win a Queen’s Award is one of the greatest achievements in our 10-year history,” commented Chairman Asif Rangoonwala. “When Eurobuns was founded, we realised we were entering a mature part of the bakery market – fast food breads and French breads – and we were confident that we had strong ideas on how the sector could be revitalised to build a successful business.”
Among the company’s achievements, the Awards citation noted that it “had helped to raise the quality of bread products in the UK.”
Eurobuns believes its first and most important decision was to employ the sponge-and-dough process for manufacturing its American fast food breads. So when it turned its attention to French bread, it placed the same emphasis on authenticity, and introduced specific and highly successful innovations such as the Express Baguette, pre-sliced for thaw-and-serve in foodservice; and pre-fermented unbaked frozen French bread for retailers.
“The ideas we brought to the market have given us a reputation for authenticity, quality and convenience,” said Sales and Marketing Director Martin Jones. “In every year of the company’s operation we have exceeded our own growth forecasts comfortably.
“We have won awards before, yet to gain such a prestigious recognition of our business philosophy is a great credit to the ability of our entire workforce in putting those early ideas into practice. It’s a wonderful reward to our staff for all their hard work, and is also a tribute to our customers for their initial faith in our vision and for their continued support over the years, which has made our success possible. ”
Graham Wright, Operations Director in charge of production said: “Winning this award is a true milestone for Eurobuns, and marks the completion of our transition from relative newcomer to one of the established and leading players in the industry, a position from which we can lead the sector forward while maintaining our impressive growth rate to date.”
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