The wait is finally over. Tim Tam, Australia’s favourite chocolatey biscuit, is now available in a White variety in the UK.
Following countless requests, messages and borderline begs for Tim Tam to bring its White Chocolatey flavour to the UK, Brits have been able to pick up a pack from Sainsbury’s nationwide, since September 3rd, and they are flying off the shelves.
Tim Tam White is layered with a white biscuit crunch, the iconic velvety cream centre and enveloped in a smooth, melt-in-the-mouth white chocolatey flavour coating. The Australian treat has taken the UK by storm and become the fastest-growing biscuit brand in the UK[*.
Amber Dutkiewicz, Tim Tam Market Development Manager, said: “It’s been great to see the overwhelmingly positive response to the launch of Tim Tam in the UK. With the demand from consumers on social media, we knew it was time to bring the irresistible Tim Tam White to the UK. We can’t wait for Brits to finally try it.”
*North Star powered by Circana | UK Total Market | Total Sweet Biscuits | Unit Sales 1.7m | L26we to 09.08.25 vs PP
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