Premium Craft Pizza will raise the bar in the frozen industry this September
The Freiberger Group, a German based pizza producer, is set to launch its first ever UK brand this September with the arrival of Craft Pizza.
The brand-new range will consist of six products across three base styles; Pinsa, Takeaway and Thin. The Pinsa delivers a light, airy texture with cloud-like crusts, and will be available in Cheese and Garlic and Meatball Marinara flavours. For those looking to indulge, the Takeaway style offers a stone-baked pizza base with topping options of Cheese Feast and Mac & Cheese, an innovative twist on two classic dishes. Meanwhile, the thin base is available in Meat Feast and Spicy Chicken.
Available in 450 Tesco stores across the country from 8th September, the new premium frozen pizza range is set to shake up the frozen category and challenge perceptions of what frozen food can deliver.
Craft Pizza marks Freiberger’s first UK brand launch after nearly 50 years of producing pizzas and other convenience food products predominantly for supermarket own-brands – a feat which established the group Europe’s largest manufacturer of frozen pizzas, snacks and pasta products for retailer own-brands.
The new Craft Pizza brand aims to bring fresh ideas to the frozen aisle with restaurant-quality pizzas that offer convenience without compromising on taste.
This launch comes at a time when the frozen food industry is experiencing significant growth, with projections that sales of UK frozen food will experience a 6.7% compound annual growth rate between 2025 and 2035[1], driven in large parts by the increasing cost of living, demand for convenient meals, combined with greater awareness of the benefits that frozen food can offer both nutritionally and environmentally.
Every Craft Pizza has been created with quality ingredients as a priority, to offer consumers restaurant standards from their own kitchens and prove that frozen food can deliver premium taste.
James Nice, Key Account Manager at Freiberger UK said: “We’ve launched Craft Pizza in the UK with the firm belief that frozen doesn’t have to mean compromise. With almost 50 years of experience in pizza making, we at Freiberger have perfected our recipes that deliver the taste, texture and quality of a fresh restaurant pizza, straight from your freezer.
“As we see more consumers seeking affordable, convenient, and delicious meals, frozen is finally getting the recognition it deserves. With consumers increasingly embracing frozen for its environmental and nutritional benefits, combined with our decades of expertise behind us, we’re confident this new launch will lead the way in innovation in the UK pizza market.”
Craft Pizza’s RRPs start from £2.50, with initial Clubcard promo prices starting from £2.50.
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