Fox’s Burton’s Companies (FBC UK) launches a luxury take on the ‘Dubai style’ social media trend, under the brand’s premium master brand, ‘Fox’s Chocolatey’.
With indulgent SKUs, Fox’s Chocolatey has a generous biscuit portfolio, now further enhanced with Fox’s Chocolatey Dubai Style Indulgent Creams (£2.65 down to £2.35, 130g x 8 biscuits).
As the fifth most googled food/drink in 2024, ‘Pistachio’ is firmly established as a global flavour trend, with one retailer reporting ‘Dubai chocolate’ products selling out in 84 minutes. Fox’s take is a chocolate-encased shortcake with a creamy centre and crispy real pistachio filling.
Those eager to try the luxury chocolate can shop from 16th July exclusively in Tesco at £2.35 (down from £2.65, 130g x 8), with the product available in all major retailers from September
As the first big biscuit manufacturer to bring a biscuit of this kind to retailers, Charlotte Hunt at FBC said:
“We discussed these product concepts just a couple of months ago, and as a cross-functional team, we’ve worked at pace to bring an exciting offering that delivers against the best examples of Dubai chocolate, with the new SKU launching in July.
“We’re proud to bring this to the market with speed and tap into what customers are loving, and it shows by being the first big brand to bring these exciting products to customers.
“Off the back of this launch, we have big ambitions and confidence in how we bring to life new and emerging flavour profiles in the future. Backed by a significant six-figure support package, with some very exciting things coming – so watch this space.”
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