Feast is undergoing its biggest ever transformation, with an improved recipe that includes a new creamy vanilla ice cream. The improved Feast recipe includes the addition of real hazelnut within the iconic solid chocolatey core to add a delicious roasted nutty taste, blending harmoniously with the new vanilla ice cream.
The Magnum Ice Cream Company has also introduced a new flavour, Feast Caramel, to bring more flavour variety to mainstream ice cream sticks. Feast Caramel combines the same delicious creamy vanilla ice cream with a gooey caramel sauce core to create an indulgent and rich taste, bringing an innovative twist to the classic Feast format.
Feast and Feast Caramel will be sold at a manufacturer’s recommended sale price (MRSP) of £3 per pack of four ice creams. It will boost both the brand and the category’s appeal among different consumer demographics and help retailers drive more sales.
Emily Godding, Senior Brand Manager for Wall’s at The Magnum Ice Cream Company said: “The Magnum Ice Cream Company is dedicated to being an ice cream company for everyone, with a wide range of products and price points that appeal to all different consumer needs. We believe the new Feast recipe and the addition of Feast Caramel will excite shoppers and encourage more people to pick up a frozen treat at an affordable price.”
Rolling out from January at all major retailers, the new Feast and Feast Caramel come in 90ml single sticks as well as a 4x90ml multipack. The launch will be supported by in-store point of sale materials to create excitement in store.
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