Sales up 148% vs standard promotional performance
This March, Fearne & Rosie, the UK’s fastest growing jam brand, is marking International Women’s Day 2026 in partnership with Buy Women Built. In the first in-store collaboration of its kind, Fearne & Rosie can be found alongside two other brands from the Buy Women Built portfolio; Bio & Me and Pip & Nut, on its first ever shipper in Tesco. Rolling out across 89 stores, the campaign, which is led with the tagline ‘If you believe in women, buy from them’ will be live until 24th March. The brand saw sales up 178% versus usual promotional performance, with the highest ever sales day on day one of the shippers live in store. In addition to the in-store activation, Fearne & Rosie will also be part of the ‘3 for 2’ offer on Ocado,
Founder Rachel says ”Team Tesco selected three brands to showcase in the build up to International Women’s Day in collaboration with @buywomenbuilt …and guess what…we are one of them! As a tiny team we’re so grateful to everyone that rolled up their sleeves and helped us get this over the line. So far, we’re selling over 4x our usual stock levels, thanks to the shippers! We’re so proud to be part of the Buy Women Built initiative, and to have the support of Tesco for International Women’s Day and beyond, is incredible”.
Fearne & Rosie was launched to market by teacher turned entrepreneur Rachel Kettlewell in November 2019 with the aim of providing the nation with delicious, fun and healthier food choices and drastically reducing the amount of sugar in spreads. It’s now the fastest growing Jam brand in the UK (+350% growth for both value and volume, year-on-year*).
Along with spreading goodness through its range of healthier jams, Fearne & Rosie is also proud to be B Corp certified, to be working with schools to provide resources that support food education and to be donating a minimum of 2% of all revenue to charitable causes, including its corporate partner Children in Need and FareShare.
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