efb-w-group-shot2_12-11-101‘Earth Friendly Baby’ has won the annual Vegetarian Society Awards 2010 for ‘Best Health & Beauty Product’ category being described “Natural ingredients, high performance, good lather on the shampoo. All the products in this range smell great and have fun funky packaging.” The awards celebrate the achievements and high standards attained by vegetarian products.

The widespread popularity and quality of the range has led ‘Earth Friendly Baby’ to win more awards than any other such natural baby range in the UK including the prestigious ‘Mother & Baby Awards’ & ‘Baby & Child Recognition Award’. The range is also supported by continuous coverage in the national press.

With an increasing number of cases of allergies thought to be caused by pollution and attributed to synthetic chemicals, there is a fast-growing trend for parents to switch to more natural babycare products. In particular, they tend to avoid products with synthetic fragrances and aromas attributed as a leading cause of allergies amongst children. Others also look for products which do not contain parabens or sodium lauryl/eth sulphate. The ‘Earth Friendly Baby’ range offers the ideal solution.

This gentle and affordable range of natural baby toiletries and wipes is crammed with certified organic ingredients and natural botanicals, whilst excluding artificial colouring, synthetic fragrances, parabens and SLS… and of course no animal-derived ingredients or animal testing!

Retailers love the fact that they can offer an entire eco-friendly range to their customers ranging from bodywashes and bubblebaths to lotions and creams and even biodegradable baby wipes, all under one brand. Success for the range, and in turn healthy sales for the retailers, has been achieved by a combination of offering high quality natural products to keep customers coming back again and again, attractive and fun packaging that stands out on the shelf, together with an affordable price.

Due to ‘Earth Friendly Baby’s’ unique value proposition the award-winning range has found popularity in hundreds of independent health & wellbeing stores across the UK, and well known high street chains such as Waitrose supermarkets & John Lewis stores, as well as pharmacies and baby stores.

For more information about offering this popular and award-winning range to your customers, please call HealthQuest on 0845 310 4411 or e-mail info@healthquest.co.uk or visit www.earthfriendlybaby.com.

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