Now available nationwide across all retail channels in sharing packs and a 70g PMP format, Doritos has brought a fan-favourite flavour to UK shoppers with the launch of Doritos Flamin’ Hot Nacho Cheese. Packed full of flavour, the non-HFSS variant introduces a new flavour profile to the UK Doritos range, combining the signature fiery kick of Flamin’ Hot with a rich cheesy taste. Long requested by UK-based Doritos fans, shoppers have been calling for the hit US flavour to make its debut to UK shelves[1].
Doritos Flamin’ Hot Nacho Cheese was a standout success in the US. In its launch year, it ranked as the number one Flamin’ Hot Doritos variant and became the biggest first-year flavour launch in Doritos history[2]. This standout success presents a clear opportunity for UK retailers to drive sales and unlock incremental growth. Demand for spicy flavours continues to surge, particularly among Gen Z shoppers seeking bold, more adventurous taste experiences[3]. Doritos Flamin’ Hot has already generated over £20m in sales since its launch in 2024[4], further demonstrating the strength of the range and the appetite for heat within the category.
However, while demand for spice continues to rise, spicy snacks can still feel like a polarising choice for some shoppers, limiting broader appeal within sharing occasions. Flamin’ Hot Nacho Cheese strikes that balance, offering a taste with more approachable level of heat.
Lynn Grant, Senior Marketing Manager, Doritos UK, said “Flamin’ Hot Nacho Cheese is a flavour fans have been asking us to bring to the UK for years, so we’re delighted to finally make it available to shoppers here. After seeing the huge success the flavour has had in the US, we’re confident it will resonate strongly with UK consumers too.
“It delivers the bold flavour Doritos is known for, with a level of heat that makes it a great option for shoppers who are curious about spice, as well as loyal Flamin’ Hot fans looking to try something new.
“For retailers, this launch builds on the continued success of the Flamin’ Hot range and the growing demand for spicy snacks. With both sharing packs and PMP formats available, it offers a strong opportunity to drive sales across multiple shopper missions.”
Doritos Flamin’ Hot Nacho Cheese is now available nationwide across all channels in 163g sharing bags at RRP £2.50 and 70g PMP RRP £1.35 formats.
[1] PepsiCo Internal Data
[2] Circana, 2026
[3] Worldpanel by Numerator, Take Home Purchase Panel Spend and Penetration data from 52 w/e 22nd February 2026.
[4] Based on NielsenIQ RMS data for Total Savoury Snacks (client defined), Doritos Flamin’ Hot RSV for w/c 02.03.24 to w/e 27.12.25 for Great Britain Total Coverage retail market
Comments are closed.